Responsibilities

• Own brand strategy and long-term marketing planning across the portfolio.
• Define and maintain portfolio architecture, including each brand's role, target consumer, and product positioning.
• Establish and enforce brand guardrails, including the rules governing intentional overlap between brands.
• Lead campaign development and cross-market marketing initiatives from concept through launch.
• Partner with the field marketing team on campaign development and market-level execution.
• Develop product launch strategy and brand storytelling, including positioning, messaging, and success measures set in advance of asset development.
• Plan and support wholesale activations across markets in partnership with the sales team.
• Provide creative direction and maintain brand consistency across packaging, campaigns, retail displays, and wholesale touchpoints.
• Oversee customer-facing brand messaging and ensure alignment with approved positioning and regulatory requirements.
• Manage marketing calendar and strategic prioritization across brands and markets.

Requirements

• Must be at least 21 years of age.
• Bachelor's degree in Marketing, Business, Communications, or a related field — or equivalent work experience.
• 4–7 years of brand management, category management, or product commercialization experience; Cannabis, CPG or another regulated category preferred.
• Demonstrated experience owning a brand or portfolio from positioning through in-market execution.
• Experience managing product launches, including positioning, creative development, and go-to-market planning, and brand maintenance.
• Proven ability to manage multiple brands, campaigns, and markets simultaneously.
• Experience briefing and directing internal creative teams, agencies, or vendors.
• Ability to read and act on point-of-sale, wholesale sell-through, and category performance data.
• Proficiency with Microsoft Office; familiarity with project management and marketing platforms.
• Ability to travel across the company's multi-state footprint as needed.

Preferred

• Cannabis, CPG or another regulated category preferred.