Responsibilities

• Lead the Go‑to‑Market process, product marketing plans, and annual marketing plans for bike computers and digital products.
• Collaborate with product, marketing, cross-functional teams, and external agencies to achieve business objectives.
• Ensure quality and consistency in brand creative across all touchpoints.
• Leverage athletes, ambassadors, and events to accomplish product marketing and brand goals.
• Oversee content strategy and production (video, imagery, copy) and partner with teams for digital channel execution.
• Support media buying strategy and implementation.
• Contribute to the Lean Product Development process, including product naming.
• Manage brand budget.
• Identify new marketing strategies and campaigns to promote products.
• Promote a continuous improvement mindset and daily kaizen culture.

Requirements

• Bachelor’s degree in Marketing, Business, or equivalent experience.
• 10 years of experience in Marketing or a related field.
• 3 years of direct team management or related leadership experience.
• Demonstrated ability to build and execute global brand strategies.
• Exceptional written, oral, and live presentation communication skills.
• Strong organization and time‑management skills with the ability to balance multiple projects.
• Proven ability to lead, motivate, and influence cross-functional, global teams.
• Budget planning and analysis experience.
• E‑commerce experience a plus
• Knowledge of the global bike industry and cycling culture.

Benefits

• SRAM’s team members worldwide contribute to our success through hard work, passion, and commitment. We offer a variety of supportive benefits designed to attract, develop, and engage employees while supporting SRAM’s long‑term vision.

Notes

• Content above is based on the provided sections.