Responsibilities

• Own SILAC's brand strategy, identity, standards and governance.
• Lead implementation and management of SILAC's visual identity and brand standards.
• Establish creative direction and a consistent quality bar across campaigns, product marketing, digital, presentations, events and Sales materials.
• Translate brand standards into practical templates, tools and guidelines that enable consistent execution.
• Lead prioritization and migration of existing materials into the new SILAC brand.
• Direct agencies, designers and other external creative resources.
• Partner with the Marketing Content Manager to ensure SILAC's visual identity and messaging come together as one consistent, differentiated brand experience.
• Partner with UX/Digital Experience to create a consistent brand experience across digital touchpoints.
• Review priority creative work for brand consistency and quality.
• Identify opportunities to streamline production through templates, AI and self-service while protecting the brand.

Requirements

• 7–10 years of experience in brand marketing, brand management, creative strategy or a related discipline.
• Demonstrated experience implementing, evolving or managing a corporate brand.
• Strong creative judgment and demonstrated high-quality brand work.
• Experience directing designers, agencies and external creative partners.
• Ability to translate brand strategy into practical execution.
• Strong prioritization and decision-making skills.
• High bias to action and comfort operating in a changing environment.

Preferred

• Financial-services or annuity experience preferred.
• Bachelor's degree in Marketing, Communications, Design or related field preferred.

Benefits

• Medical Plans, including FSA and HSA
• Dental and Vision
• 401(k) (Roth and Traditional)
• Pet Insurance
• Parental Leave
• Paid Time and Sick Time off
• 10 Paid Holidays and 1 Birthday Pay
• Paid Volunteer Time
• College Tuition Reimbursement