Brand Manager

Richmond, VA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end brand strategy and annual marketing plan, balancing pricing, promotions, new product development, and digital to hit volume and profitability targets.

  • Lead cross-functional teams and agencies to execute on-brand campaigns, launches, and promotions on time and on budget.
  • Translate consumer, customer, and competitive insights into portfolio growth, pricing leverage, and line extensions.

Job Description

Own the end-to-end brand strategy and annual marketing plan, balancing pricing, promotions, new product development, and digital to hit volume and profitability targets.

  • Lead cross-functional teams and agencies to execute on-brand campaigns, launches, and promotions on time and on budget.
  • Translate consumer, customer, and competitive insights into portfolio growth, pricing leverage, and line extensions.
Scandinavian Tobacco Group logo

Scandinavian Tobacco Group

For 275 years, Scandinavian Tobacco Group has been maker of rituals. We have honed our craft to make premium tobacco products and experiences to our consumers embedded by textures, flavours and aromas. With our portfolio of industry leading brands, we deliver consumer experiences that really make a difference.With a portfolio of around 200 leading brands that are being sold across the globe, we believe we have what it takes to become the undisputed and sustainable global leader in cigars. The Group, headquartered in Copenhagen, Denmark, has a total of around 10,000 employees worldwide and are represented in Europe, North America, Central America and Asia. Scandinavian Tobacco Group is listed on NASDAQ OMX and in 2024 posted net sales of DKK 9.2 billion.Building a growing business in a highly regulated industry takes people who have courage and dare to light the forward and raise the standards for everything we do. Passion is what sets us apart - we believe in holding ourselves accountable to high expectations, because we know we can achieve them.When we combine our perspectives and work together to deliver results, strive for simplicity, and beat our competition, we become part of something bigger than ourselves – a winning team that has what it takes to go the distance. We want to attract the most talented people, who will take pride in our unique history, strong brands and the craftsmanship behind our products.We're always on the lookout for great people, so if you think you have what it takes to work for Scandinavian Tobacco Group we'd like to hear from you.

Founded in 1961
Copenhagen, Capital Region of Denmark, DNK
2.2K employees (163 in marketing)

Traffic Signals

Monthly Visitors
28.8K
Traffic Source Mix
Search
38.8%
Direct
37%
Referral
12.6%
Social
7.9%
Paid
1.1%

Headcount Trend

Current headcount: ~2.2K

Marketing Team

Marketing Team Size
128 (6% of company)

Funding

Total Funding
$332.4M
Last Raise
$332.4M
Post IPO Debt, 2 years ago

Funding History

  • Sep 2024
    Post IPO Debt • $332.4M

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