Brand Manager - RTD Portfolio Growth

Responsibilities

• Bring bold ideas to life and help shape what’s next for GALLO’s Ready-to-Drink portfolio.
• In this Brand Manager, Portfolio Growth role, you’ll lead innovation initiatives from opportunity identification through commercialization, translating brand strategy, consumer and customer insights, and business priorities into new products and experiences that can drive meaningful growth.
• You’ll lead multiple innovation workstreams spanning new liquids, packaging, graphics, visual identities, and pack formats.
• Working across Brand, Design, Product Development, Operations, Packaging, Commercial, Finance, Legal, Regulatory, and other teams, you’ll turn ideas into actionable plans while balancing consumer appeal, customer relevance, financial opportunity, technical feasibility, and operational requirements.
• You’ll help identify portfolio opportunities, evaluate category and flavor trends, develop compelling innovation briefs and business cases, and guide projects through key decisions and commercialization.
• You’ll also partner with Marketing and Sales to build customer-relevant strategies and sell-in materials, while clearly communicating recommendations, risks, and next steps to stakeholders and senior leaders.
• If you thrive at the intersection of brand strategy, innovation, collaboration, and execution and enjoy turning insights into marketplace opportunities, this is an opportunity to make an impact on the future of GALLO’s RTD business.

Requirements

• Master’s degree plus 5 years of marketing or innovation experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of marketing or innovation experience reflecting increasing levels of responsibility; OR High school diploma or state-issued equivalency certificate plus 10 years of marketing or innovation experience reflecting increasing levels of responsibility.
• Required to travel 25% of the time to perform core functions of the role.
• Brand Marketing Experience.
• Experience in the RTD or Beer Industry
• Ability to influence management, lead cross-functional teams, and work through others.
• Ability to effectively manage competing priorities and operate with a sense of urgency.
• Excellent written & verbal communication skills.
• Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time, with or without reasonable accommodation. This may be in addition to travel requirements, if applicable, as listed in this job description.
• Required to be 18 years or older. This may be in addition to other age requirements, if applicable, as listed in this job description.

Preferred

• Bachelor’s degree plus 8 years of brand marketing or innovation experience reflecting increasing levels of responsibility; OR Master’s degree plus 6 years of brand marketing or innovation experience reflecting increasing levels of responsibility.
• Experience supporting innovation, new product development, or commercialization from concept through launch; Experience evaluating category, flavor, consumer, and competitive trends and translating insights into brand or portfolio opportunities.
• Experience collaborating with external agencies and providing clear creative, design, and artwork feedback; Experience managing multiple projects through execution, including timelines, milestones, budgets, risks, and cross-functional dependencies; Experience working with scrum or agile teams and coordinating work across cross-functional partners.
• Experience influencing stakeholders, facilitating decisions, and building alignment across functions without direct authority; Strong written, verbal, presentation, and interpersonal communication skills.

Benefits

• We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.