Brand Manager - RTD

Responsibilities

• Are you ready to shape the future of a high-impact Ready-to-Drink brand? In this role, you’ll bring together consumer insights, creativity, commercial strategy, and financial leadership to build brand equity, accelerate growth, and deliver strong business results.
• You’ll take ownership of the annual business review and help shape strategic brand plans by uncovering insights across consumers, customers, channels, competitors, and the broader Beer and RTD landscape.
• You’ll lead cross-functional teams and agency partners to turn those insights into compelling campaigns, integrated media strategies, partnerships, experiential activations, and customer programs that connect with consumers and deliver measurable impact.
• As a strategic and commercial leader, you’ll manage the brand’s P&L, A&P and go-to-market investments, establish KPIs, evaluate ROI, and make thoughtful trade-offs across the marketing mix.
• You’ll collaborate closely with sales, commerce marketing, regional marketing, distributors, retailers, and external agencies to bring the brand strategy to life across channels.
• You’ll also have the opportunity to influence innovation, creative strategy, communications, media, and consumer experiences while mentoring others and strengthening brand marketing capabilities across the organization.
• If you combine deep RTD or beer knowledge with strategic thinking, creativity, financial acumen, and a passion for building brands, this is an opportunity to make a meaningful impact.

Requirements

• - Master's degree plus 5 years of marketing, media or communications reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of marketing, media or communications experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of Gallo Spirits or RTD marketing experience reflecting increasing levels of responsibility; OR Master’s degree plus 5 years of Gallo Spirits or RTD marketing experience reflecting increasing levels of responsibility; OR High school diploma or state-issued equivalency certificate plus 7 years of marketing, media or communications experience reflecting increasing levels of responsibility.
• - Experience in the RTD or Beer industry.
• - Brand management experience.
• - Required to travel up to 50% of the time to designated business locations and to support inmarket expectations in order to effectively perform essential job responsibilities.
• - Knowledge of the on-premise channel.
• - Experience managing multiple external agencies/partners across a variety of disciplines including creative, media, PR and experiential.
• - Experience owning 360 media plans with robust budgets.
• - Strong analytical & financial acumen.
• - Ability to influence management, lead cross-functional teams, and work through others.
• - Ability to effectively manage competing priorities and operate with a sense of urgency.

Preferred

• - Master's degree plus 6 years of marketing, media, or communications experience including at least 3 years of Beer or Spirits experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 8 years of marketing, media, or communications experience including at least 3 years of beer or spirits experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility OR Master’s degree plus 4 years of Gallo Spirits marketing experience reflecting increasing levels of responsibility. Experience Managing a P&L. Experience working in an agile environment.
• - Solid understanding of 3-tier distribution system. Ability to prioritize tasks and guide team in effective delivery of projects. Knows how and when to escalate for Sr manager/director feedback. Exceptional organization and project management skills - Experience managing complex project lists, priorities, and budgets with a focus on building brand equity.
• - Experience collaborating and influencing internal and external partners, managing large media budgets, writing agency briefs, developing content strategy across integrated campaigns, guiding media agency through National and local plan strategy development and execution, development of paid and organic social content calendars, influencer campaigns, experiential event strategy & execution, as well as earned media (PR) tactic evaluation. Solid understanding of media channel strategies and tactics including TV, social, digital.
• - Experience training and developing Jr level brand marketers in executing brand and organizational objectives. Trained in data systems (IRI/Circana) with the ability to analyze data and translate data into insights. Demonstrates a genuine desire and passion for the alcohol industry.

Benefits

• Our Benefits & Perks To view the full job description, please click here. We are committed to providing competitive compensation, perks, and a culture that supports your well-being. Benefits depend on your work category and may include medical and dental coverage, 401k plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more! Additional information will be provided before your first interview.