Brand Manager

Springfield, OR (On-site)

$70K/yr – $85K/yrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own the integrated campaign engine and cross-functional orchestration for Richardson, guarding the plan from brief to launch and ensuring on-brand execution across shoots, trade shows, and digital with tight calendars and clear ownership.

  • Campaign ownership: end-to-end management of integrated campaigns, from brief to launch, including agency coordination.
  • Workflow leadership: maintain PM systems, run weekly standups, and align cross-functional teams and partners.
  • Content and performance: ensure on-brand content production, optimize processes, and monitor results to drive improvements.

Job Description

Responsibilities

  • Own end-to-end execution of Richardson's integrated campaign system, managing creative, assets, approvals, timelines, and deliverables across all active campaigns simultaneously.
  • Own the campaign calendar and all active workstreams, coordinating across the Brand Design team, Marketing Specialist, cross-functional stakeholders, and external partners.
  • Lead campaign kickoffs, briefing, creative reviews, and launch coordination across all campaigns.
  • Ensure all campaign deliverables reflect Richardson’s brand standards, voice, and strategic objectives.
  • Own Richardson's marketing workflows and project management infrastructure, improving processes, managing the marketing calendar, and keeping teams and agency partners aligned across simultaneous campaigns.
  • Maintain and evolve Richardson's project management system, ensuring all workstreams are visible, tracked, and up to date.
  • Run weekly team standups and campaign status reviews.
  • Identify process improvements that increase the team's capacity and output quality over time.
  • Lead in-house and agency-supported campaign shoots from logistics to on-site coordination.
  • Own shoot planning from start to finish, including talent, locations, schedules, vendors, and budget alignment.

Requirements

  • Bachelor’s degree in Marketing, Communications, or related field; or 5–7 years of relevant experience in lieu of a degree.
  • 4–6 years of experience in brand marketing, campaign management, or marketing operations at a brand or marketing agency.
  • Proven experience managing integrated marketing campaigns from planning through launch across multiple channels simultaneously.
  • Experience managing agency relationships and coordinating deliverables across multiple external partners.
  • Experience developing or supporting account-level marketing tools, dealer co-op programs, or retail partner materials.
  • Strong understanding of content production, digital marketing, paid advertising, and creative processes.
  • Excellent project management skills with the ability to manage multiple campaigns in different stages of production simultaneously
  • Experience with trade show planning, experiential marketing, or event logistics.
  • Familiarity with marketing tools such as Monday.com, HubSpot, Canto, Figma, GA4, and WordPress.
  • Exceptional written and verbal communication skills.
  • Strong analytical thinking and experience with performance reporting tied to defined marketing goals.
  • High emotional intelligence with a collaborative, team-first mindset.
  • Creative problem-solver with strong attention to detail and the ability to navigate ambiguity with confidence.

Preferred

  • Experience in the apparel, sporting goods, or outdoor industries.
  • A love for sports, the outdoors, and the communities we serve.

Benefits

  • 100% employer-paid Medical and Dental insurance premiums for eligible employees
  • 401(k) with up to a 4% company match after 90 days of employment
  • PVO
  • Seven paid holidays each year
  • On-site fitness center
  • Discounted Crunch Fitness memberships
  • Full-service on-site café featuring a barista
  • Modern, welcoming workplace with a collaborative team environment

Marketing Team

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