Brand Manager | Purple Tiger Hard Soda at Stateside Brands LLC | Philadelphia, PA | $125K/yr – $140K/yr

Brand Manager | Purple Tiger Hard Soda

Philadelphia, PA (On-site)

$125K/yr – $140K/yrMid Level2+ years expFull time

Posted 2 months ago

Job Summary

Own the end-to-end brand strategy and cross-market execution, grounding plans in audience insights, culture, and strategic partnerships to grow visibility and sales.

Brand strategy ownership: develop and implement comprehensive brand programs across on and off-premise channels.
Audience and culture: translate cross-market differences into audience profiles and culturally relevant activations with influencers and partnerships in hip hop/R&B.
Cross-channel execution and budget: deploy promotional campaigns, social strategies, and channel plans while managing budgets and collaboration with senior marketing leadership.

Job Description

Develop and implement comprehensive brand strategies.
Drive plans with an understanding of cross-culture nuances and consumer behavioral differences by market.
Go beyond high-level demographics to build audience profiles that uncover diverse consumer preferences to ensure plans match accordingly.
Identify strategic brand pillars including influencers, culturally relevant partnerships in popular music, nightlife, and entertainment.
Leverage knowledge and experience within the Hip Hop/R&B music genre and culture to build effective connections and partnerships with the brand and its audience.
Execute the brand's key initiatives through innovative, consumer-centric programs.
Collaborate with senior leaders to establish a cohesive brand strategy across marketing channels.
Develop and execute promotional campaigns and programs to increase brand visibility and drive sales.
Collaborate with the POS Manager to create a suite of tools to support the brand in all relevant channels.
Manage the advertising and promotional budgets, ensuring efficient and effective allocation of resources.

Stateside Brands LLC

3.9 Glassdoor

Designing better ways to work through cutting-edge products, premium services and exceptional experiences that enable people to reach their full potential. HR, Talent, Time Management, Benefits and Payroll. Informed by data and designed for people.

Founded in 2015

Roseland, New Jersey, USA

90K employees (2,893 in marketing)

adp.com

74% recommend to a friend

85% CEO approval