Responsibilities

• Support the development and execution of the annual brand plan, ensuring alignment with key initiatives that drive revenue and profit targets.
• Act as a key contributor to category planning by analyzing the 6 P’s, mining insights, and supporting the development of differentiated brand strategies.
• Understand the target to drive a consumer/professional first mentality to assist the development of relevant messaging and assets that deliver clear understanding of the products and brand.
• Support the development of consumer and professional-centric messaging and marketing assets to drive brand relevance and awareness.
• Collaborate with cross-functional teams to support go-to-market execution, including packaging, digital, in-store, and collateral development.
• Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity.
• Assist in communicating the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products.
• Support development and implementation of best practices and processes across all touchpoints.
• Manage timelines and day-to-day coordination with creative agencies to ensure on-time asset delivery.
• Own the brand’s marketing budget, including planning, tracking, and reconciliation; ensure accurate reporting, strategic allocation of spend, and alignment with financial guidelines.

Requirements

• Bachelor’s degree in marketing / business; MBA a plus.
• Experience: 5-8 years in marketing, preferably in Consumer-Packaged Goods; Beauty / DTC and B2B experience a plus.
• Demonstrated ability to simplify complex issues to drive clarity, alignment, and action.
• Strong analytical and critical thinking skills with the ability to translate data into clear, actionable insights.
• Strong written and verbal communication skills; comfortable presenting to internal key stakeholders and customers.
• Self-starter with a strong sense of ownership and accountability; proactive in identifying opportunities.
• Familiarity with brand positioning, messaging development, and marketing plan execution.
• Experience working with creative teams or agencies to develop consumer-facing assets.
• Prior experience leading people a plus.
• Experience analyzing data from digital tools (Google Analytics, SEO, SEM, social media).

Preferred

• MBA a plus.
• Prior experience leading people a plus.
• Experience in Beauty / DTC and B2B experience a plus.

Benefits

• Comprehensive Medical, Dental, and Vision plans
• Generous Paid Time Off programs
• Life and Disability Insurance
• FSA, HSA, and Dependent Care FSA programs
• Paid Parental Leave
• 401(k) with Company Match
• Employee Assistance Program (EAP) and Wellness Programs
• Paid Volunteer Time Off
• Complimentary breakfast and lunch in the Stamford office