Responsibilities

• Serves as the internal brand liaison and authority for Planet’s newly launched visual identity, reviewing and approving all creative work to ensure consistency and alignment with standards; maintaining a consistent brand voice, look, and feel, and messaging across all channels.
• Develops and implements comprehensive marketing programs that support business objectives and increase brand value.
• Develops and executes a content and social strategy for the master brand; ensures synchronicity across products and channels.
• Collaborates internally to identify gaps, provides support, and develops tools and templates to meet ongoing business development, sales, and marketing needs.
• Monitors industry news and identify trends, opportunities, and customer behaviors that inform marketing strategies.
• Collaborates with Marketing Analyst to measure campaign performance, brand equity and provide regular reporting and insights for optimization.
• Lead, coach, and develop a team of marketing professionals, fostering a culture of collaboration, innovation, and accountability.
• Performs other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Minimum 5 years of brand management, marketing, or related experience, with demonstrated ownership of brand strategy and creative output
• Proven track record managing campaigns across B2B and B2C channels with measurable results
• Excellent project management, organizational, and leadership skills
• Outstanding communication and presentation skills
• Must be detail oriented, extremely organized and able to thrive in a fast-paced environment
• Self-motivated, dependable, and proactive in monitoring work and resolving issues

Preferred

• Experience in financial services, mortgage, banking, or real estate industries strongly preferred

Benefits

• Our benefits package includes 3 comprehensive Cigna or Kaiser medical plans, dental, and vision insurance. We provide short term and long-term disability insurance, basic life insurance, 401(k), and 11 employer paid holidays. In addition, we offer supplemental benefits to include life insurance, critical illness and accident plans.