Brand Manager - Pediatric Marketing Design - Nutrition - Columbus, OH

Responsibilities

• Own the successful commercialization and scaled market launch of new innovations, leading cross-functional planning, demand forecasting, and P&L management.
• Support new product launches through development of go-to-market plans, activation strategies, and retail support programs.
• Develop and execute integrated marketing strategies to drive brand growth, consumer engagement, and portfolio performance across pediatric nutrition products.
• Lead integrated agency team (IAT) planning and execution, ensuring alignment across creative, media, digital, shopper, PR, and experiential partners.
• Manage the medical, legal, and regulatory review process including new claims and promotional materials management, creation and approvals.
• Support planning and execution of consumer-facing events and experiential activations.
• Develop seasonal, limited-time offering (LTO) strategies that drive consumer engagement and category growth, including consumer insight generation, activation planning, and integrated amplification across digital, social, influencer, and shopper channels.
• Manage external & in-house agencies on creative, production, and deployment of communication materials ensuring quality delivery and timely execution with cross-functional teams.

Requirements

• - BS / BA in Marketing, Business, Communications, or related field
• - 5+ years of brand management, consumer marketing, digital marketing or commercialization experience within CPG, healthcare, food, beverage, or related industries
• - Demonstrated experience leading cross-functional teams and managing complex projects with multiple stakeholders
• - Experience developing and executing integrated marketing campaigns across digital and traditional channels

Preferred

• - MBA or advanced degree
• - Strong analytical capabilities with experience utilizing consumer, market, retail, and business performance data to drive decision making
• - Experience leading product launch or commercialization initiatives
• - Familiarity with medical, legal, and regulatory review process
• - Experience with consumer segmentation, audience targeting, and omnichannel marketing strategies

Benefits

• - Career development with an international company where you can grow the career you dream of.
• - Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• - An excellent retirement savings plan with high employer contribution
• - Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• - A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• - A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.