Responsibilities

• Lead all retail marketing related activities for the PediaSure brand including distribution and assortment strategy, pricing structure, promotional principles, and innovation launch plans.
• Participate in the development of business plans, identify areas of concern, and modify marketing programs to address changes in the marketplace.
• Maximize ROI and effectiveness of trade investments include promotion and partnership on Shopper Marketing activities.
• Direct the analysis of the business overseeing consumption including drivers, priorities, and growth opportunities.
• Lead retail strategy including channel strategy, National Sales Meeting presentations, Business Planning Guide as well as sell-in stories for innovation launches including supporting on price and forecast to new items in partnership with innovation team.
• Partner with Design team on brand positioning and campaign to develop plan to pull through to retail.
• Assess potential market expansion opportunities such as new distribution channels as well as competitive threats.
• Present brand and marketing programs to Sr. Management.
• Collaborate with internal and external stakeholders to achieve objectives. These groups include external customers and consumers, Field Sales, R&D, Regulatory Affairs, Manufacturing, Logistics, Public Affairs, Marketing and Executive Management and external vendors or agencies.

Requirements

• 5-7 years of progressively responsible product management experience in either health care or Consumer packaged goods.
• Financial and budget management experience and skills.
• Demonstrated effective leadership competencies.
• Demonstrated leadership and success in project management.
• Proven ability to develop and execute complex strategic business plans.
• Strong analytical skills including experience with financial models.
• Strong communication and presentation skills.
• Ability to collaborate with cross-functional teams to attain business objectives.
• Education Requirements: BA/BS Degree in Marketing.

Preferred

• MBA strongly preferred due to the business complexity and P&L responsibility of the position.

Benefits

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.