Responsibilities

• Impact Culture Through Creativity – Create culture-shaping connections
• Support the Brand Director in developing and executing the U.S. media strategy and full-funnel connections plan, ensuring the brand shows up consistently and powerfully across all touchpoints
• Lead Masterbrand media planning and communications across Marketing, Commercial, and CP&A to ensure alignment on priorities, messaging, and execution timelines
• Oversee execution of media plans across channels including website, SEO, digital ecosystem, partnerships, and content deployment
• Manage media agency team day-to-day, ensuring high-quality delivery, innovation, and continuous optimization of media plans
• Drive Commercial Excellence – Lead bold execution in a fast-moving world
• Ensure seamless omnichannel activation across paid, owned, and earned touchpoints, delivering cohesive brand experiences from screen to shelf
• Execute U.S.-only campaigns and central portfolio media buys with excellence, ensuring alignment to commercial priorities and activity plans
• Partner cross-functionally with Customer Marketing and Commercial teams to ensure media plans translate into in-market impact and conversion
• Accelerate Business Performance – Act like the brand owner

Requirements

• 5+ years of strong brand building experience with a consumer-first mindset, translating insights into impactful strategies and activations
• Proven ability to develop and execute integrated, 360° marketing programs across multiple touchpoints
• Strong analytical skills with ability to synthesize data (e.g., Nielsen, digital analytics) into actionable recommendations
• Solid financial acumen with experience managing A&P budgets and understanding profit drivers
• Excellent stakeholder management and cross-functional collaboration across Marketing, Commercial, and external partners
• Strong storytelling and communication skills, with the ability to influence senior stakeholders and inspire agency partners
• High level of ownership, agility, and ability to manage multiple priorities in a fast-paced environment
• Deep expertise in media strategy, planning, and execution across paid, owned, and earned channels
• Strong understanding of full-funnel media planning, channel roles, and performance optimization
• Experience managing digital ecosystem including website, SEO, and partnerships

Preferred

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

Benefits

• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies
• Retirement/Pension Plan
• Some benefits may be subject to an employee contribution.
• Some benefits may be fully or partially subsidized.
• The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.