Brand Manager

Responsibilities

• Leads the execution of global, innovative, and high impact campaigns and programs by being a driver of the work in partnership with teams, and your peers across Marketing.
• You are equal parts a big brand storyteller and tactical thinker, with deep expertise in campaign & creative development
• You can write a killer brief and are at home with teams across both creative and media.
• You are a strong cross-functional collaborator, and can partner effectively with teams across disciplines including Product Marketing, Media, PR, Legal, Finance and internal/external creative agencies.
• Understands how to execute on the brand strategy to drive business results
• Ensures the voice of the customer is consistently heard and incorporated into the thinking of brand and creative concepts
• Ensures the execution of all brand messages effectively capture the PANW voice and drive brand equity
• Influences others through the entire campaign dev journey to ensure input, alignment, and understanding of the campaign approach and details.
• Contributes to the team culture of highly creative and ambitious marketers
• Brand & Creative Strategy - Drives the flawless execution of the Palo Alto Networks’ global brand strategy, shifting from fragmented product narratives to a cohesive, platform-level story anchored in trust, innovation, and AI leadership.

Requirements

• 8-10+ years brand marketing experience with a focus on integrated digital creative/campaign development, execution, paid media and experiential within a leading technology environment
• Proven ability to own campaign development, delivering on anticipated outcomes and shaping corporate & product narratives in creative, customer-first activations
• Demonstrated understanding of brand building principles and the consumer journey from awareness to consideration to demand gen.
• Outstanding creative judgment, and comfortable independently guiding creative teams
• Proven analytical skills with experience extracting and interpreting campaign performance data
• Excellent written, verbal communication & organizational skills; ability to articulate brand messages clearly and compellingly
• A "get things done" creative problem solver who thrives in ambiguity and continuously pushes the boundaries of traditional enterprise tech marketing.