Responsibilities

• The Brand Manager is responsible for owning lead the day-to-day business of the Pabst portfolio (Pabst Blue Ribbon, Pabst Light, and Pabst Innovation Projects) partnering closely with the Brand Director to drive both brand strategy and commercial performance.
• Grow the Business: Partner with the Brand Director to develop annual business plans that drive sustainable growth across the Pabst portfolio.
• Own portions of annual forecasting, volume planning, budget management, and business performance tracking.
• Monitor share, velocity, distribution, profitability, and marketplace performance, translating insights into actionable recommendations.
• Present business updates, marketing initiatives, and strategic recommendations to leadership, Sales, distributors, retailers, and agency partners.
• Make informed, data-driven decisions that balance long-term brand health with short-term commercial opportunities.
• Build the Brand: Lead development of integrated marketing campaigns across retail, digital, experiential, partnerships, PR, and earned media.
• Write strategic creative briefs and guide creative development from concept through execution.
• Champion work that feels culturally relevant while remaining true to the brand and aligned with business objectives.
• Shape how the portfolio shows up across social media, creator partnerships, and digital platforms, ensuring the work connects authentically with consumers.

Requirements

• 5–8 years of experience building consumer brands within CPG, beverage, lifestyle or adjacent industries.
• You think like a business owner, not just a marketer.
• You understand how consumer insights, creative development, retail execution, and financial performance work together to build enduring brands.
• You've owned integrated marketing programs while also contributing to annual planning, forecasting, budgeting, or business management.
• You're fluent in today's marketing landscape, including digital platforms, creator marketing, partnerships, and consumer behavior.
• You’re curious about how great brands develop and have a “forever-learning” mindset.
• You have experience writing creative briefs and guiding creative development from concept through launch.
• You're confident presenting recommendations to senior leaders and influencing decisions across multiple functions.
• You enjoy solving complex business challenges and making informed decisions in fast-moving environments.
• You're collaborative, accountable, and comfortable leading cross-functional teams without direct authority.

Preferred

• Beverage or alcohol industry experience is preferred but not required.

Benefits

• Flexibility Work that fits your life – unlimited vacation, 9 sick days, 10 company holidays, and 2 paid volunteer days.
• Great Benefits Comprehensive healthcare plans, a 401(k) with company match and immediate vesting, paid parental leave, disability coverage, life insurance, and more.