Brand Manager, OC Innovation

Responsibilities

• 1. Strategic Innovation & Pipeline Development
• Develop a robust 3+ year innovation growth grid, proactively identifying white space opportunities, business gaps, and product solutions that align with strategic priorities.
• Maintain a "people-obsessed" focus by monitoring emerging category trends and competitive activity to pinpoint unmet consumer needs and bring the consumer perspective to the forefront of all initiatives.
• Lead the development of the innovation pipeline, continually seeking new ways to get closer to people in how CP brings new solutions to market.
• Embed a culture of innovation across the organization by championing new marketing practices, ways of thinking, and technology adoption. Be an inspiring thought leader within the company.
• 2. Research, Insights, and Value Creation
• Drive consumer research by partnering with the Insights team to develop robust learning plans, leading both qualitative and quantitative research efforts.
• Translate research findings into compelling "jobs to be done," solutions, and concepts that create perceivable consumer value.
• 3. Project Leadership & Cross-Functional Execution
• Lead complex innovation projects by orchestrating a high-performing, cross-functional team (including Sales, Brand Marketing, R&D, Supply Chain, Finance, Legal, Packaging, and Design).

Requirements

• Bachelor’s degree.
• 8+ years of total commercial experience (e.g., Marketing, Sales, Finance), with at least 3 years specifically in Marketing or Innovation roles.

Preferred

• 6+ years of relevant experience, including an MBA.
• Prior experience in Consumer Packaged Goods (CPG).
• Demonstrated creativity, curiosity, and strategic thinking skills.
• Proven results-orientation and a strong ability to influence cross-functional partners and senior leadership.
• Exceptional organizational skills with the ability to manage multiple complex projects simultaneously while maintaining delivery excellence.
• Demonstrated ability to drive data-driven decision making, effectively storytelling with data and translating complex insights into compelling narratives that influence stakeholders and secure buy-in.

Benefits

• Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements.
• Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws.
• Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.