Modi Naturals

Brand Manager

Ohio, USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive FMCG brand strategy and multi‑channel marketing across GT, MT, and e‑commerce to grow share and brand health.

  • Own brand strategy and cross‑channel activation across GT, MT, and e‑commerce.
  • Must-have: 3–6 years in FMCG/FMCD brand management with solid digital marketing experience.
  • Standout: Coordinating with agencies and sales for in‑store activations and product launches.

Job Description

Responsibilities

  • Develop and implement comprehensive brand strategies to enhance brand positioning, awareness, and market share in the food FMCG sector.
  • Lead and manage digital marketing initiatives, including paid media, SEO, social media, influencer marketing, and content creation.
  • Drive brand activation through innovative campaigns across GT, MT, and e-commerce channels, ensuring seamless execution across platforms.
  • Collaborate with internal and external stakeholders, including creative and media agencies, to create high-impact communication that resonates with target consumers.
  • Conduct market research and consumer insights to inform brand strategies, identify growth opportunities, and stay ahead of industry trends.
  • Analyze brand performance, including sales, market share, and consumer feedback, to optimize strategies and ensure brand health.
  • Manage product launches and promotional activities to ensure alignment with business objectives and brand guidelines.
  • Work closely with the sales team to develop in-store activations, promotions, and merchandising strategies for GT and MT channels.
  • Monitor competitor activities and market trends, adjusting brand strategies as needed to maintain a competitive edge.

Requirements

  • Experience in FMCG/FMCD Sector: 3-6 years of relevant experience in brand management, preferably in FMCG or FMCD sectors.
  • Digital Marketing Expertise: Strong understanding of digital marketing, including performance marketing, content creation, social media, and influencer collaborations.
  • Channel Knowledge: Hands-on experience in managing brand presence across GT, MT, and e-commerce channels, understanding the nuances of each space.
  • Analytical Thinking: Proficiency in analysing market trends, consumer insights, and brand performance metrics, with the ability to turn data into actionable insights.
  • Budget Management: Experience in managing marketing budgets, ensuring optimal resource allocation and ROI.
  • Education: - Bachelor's or master’s degree in marketing, Business, or a related field