BRAND MANAGER

Responsibilities

• Take full responsibility for the assigned brands and their products portfolio by driving the brand and commercial strategy implementation, performance tracking, and corrective actions when needed.
• Ensure all internal and external stakeholders clearly understand the strategy, commercial plans, and execution steps, securing alignment and commitment.
• Maintain open and effective communication, keeping stakeholders informed about product portfolio performance, challenges, and opportunities.
• Prepare and present business reports (sales, inventory health, distribution, in-store execution, brand performance, category performance, progress against budget, year-over-year comparisons, etc.) and ad-hoc reports requested by stakeholders.
• Understand commercial challenges across different regions and work with cross-functional teams to improve sales, operations, in-store implementation, marketing, trade marketing, pricing, logistics, and overall performance.
• Guide the commercial team to execute portfolio plans, track KPIs, and address deviations, focusing on distribution growth, meeting sales targets by customer, and ensuring disciplined use of promotional, trade, and marketing resources.
• Build and maintain strong, long-term relationships with business partners and internal stakeholders, fostering trust and collaboration.
• Secure and implement commercial and distribution plans for new launches, ensuring full execution of promotional support across regions within the first 3–6 months.
• Operate with a project manager’s discipline (process-driven, accountable) and a marketer’s mindset (creative, brand-focused) to ensure execution aligns with brand guidelines and strategic vision.
• Track industry trends, competitor activities, commercial programs, innovations, and in-store execution to anticipate market shifts and maintain competitiveness.

Requirements

• Bachelor's degree in Business, Marketing, or a related field. Master's degree is a plus.
• 6+ years of professional experience in Marketing and/or Sales. Specifically, product management, strategic marketing, portfolio/market development for CPG in the USA and Latin America.
• Project Manager experience is desired.
• Full English language fluency, Spanish fluency is a strong plus.
• In-depth knowledge of the Hispanic CPG industry, market trends, and competitive landscape.
• Strong negotiating abilities to influence sales teams and distribution partners in the development and implementation of brand development plans Strong negotiation skills with a track record of achieving targets.
• Excellent communication and interpersonal skills to build and maintain relationships with key internal and external stakeholders managing both English and Spanish communication (verbal and written).
• Analytical expertise, with proven ability to understand market data, brand sales and distribution performance and in identifying insights and translating them into actionable commercial, or marketing plans.
• Proficient in using Microsoft Office, CRM software, marketing tools, and understanding market data tools like Circana, Nielsen and brand management platforms.
• Experience in execution of marketing research studies related to Mapping Profiles, Concept test, packaging test, and others.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive healthcare and wellness benefits.
• Retirement savings plan.
• Professional development opportunities.
• A collaborative and innovative work environment.
• Life insurance.
• Paid Holidays.