Brand Manager

Responsibilities

• The Brand Manager serves as the liaison between key business stakeholders and ML Agency personnel generating the creative content and governance of it.
• Lead and oversee internal relationships, serving as the primary point-of-contact between the creative team and internal stakeholders to ensure brand is expressed within guidelines.
• Contribute to creative strategy; deriving input and insights from critical stakeholders and resources that can be leveraged to drive creative solutions
• Collaborate with various stakeholders to define project scope, goals, and deliverables
• Retain ownership of overall success for each effort through oversight of project planning, execution, and delivery – ensuring adherence to timelines and budgets
• Review analytics and performance data daily, proactively identifying trends, insights, and areas for improvement to optimize campaign performance
• Foster a collaborative team environment by encouraging open communication and resolving conflict
• Exhibit a driven and competitive mindset, with a passion for winning and exceeding expectations.

Requirements

• 6-8 years of creative agency experience with proven expertise in creative strategy. A portfolio of the creative work with campaign results you’ve managed for clients would be a bonus.
• A strategic and creative thinker with strong business acumen.
• Proven campaign results, exceeding goals more often than just meeting them.
• Knowledge of online and offline marketing best practices, and the creative process.
• Demonstrated experience managing projects across a wide range of channels, including email, online paid media, video, social media, web landing pages, web.
• Excellent communication and interpersonal skills.
• Proficient in project management and agile methodologies.
• Effective presenting work to internal clients.
• Ability to use AI to improve speed, quality, and efficiency across a broad range of day-to-day tasks.

Preferred

• Proficiency with relevant tools such as Workfront, MS Office suite, Teams/SharePoint, Figma, and data analytics & visualization tools.
• Expertise in insurance, financial services helpful, but not required.

Benefits

• Our U.S. benefits address holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer a comprehensive health plan that includes medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability. We also provide company-paid life insurance and legal services, a retirement pension funded entirely by MetLife and 401(k) with employer matching, group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance, as well as Employee Assistance Program (EAP) and digital mental health programs, parental leave, paid time off, paid holidays, volunteer time off, tuition assistance and much more! For more information regarding MetLife’s U.S. benefits, please click here.