Responsibilities

• As a Brand Manager, you will be responsible for developing and managing product strategies, managing product initiatives, driving sales and revenue, and collaborating with cross-functional teams for the Melissa Doug business.
• Key duties include product line selection, competitive benchmarking, pricing, creation of sales tools, and analyzing data to adapt strategies.
• Lead and manage innovation initiatives from ideation through launch; responsible for execution of projects including business case development, market research, pricing, forecasting and customer sell-in
• Help to manage PL including forecasting, pricing, costing and profitability analysis in order to achieve brand financial goals
• Develop and execute new product plans, including assortments, variations, channel segmentation and packaging
• Utilize consumer insights to deliver new concepts that will drive incremental growth
• Help define white space opportunities and innovative solutions to improve at the customer, category and SKU level
• Track KPIs to identify opportunities and integrate into product plans
• Help to manage cross-functional teams throughout stage gate and commercialization processes
• Present brand innovation strategies to senior leadership, based on market trends, competitor insights, and brand learnings

Requirements

• Experience in CPG with increasing responsibility and a proven track record of success
• Experience analyzing consumer data translating into new product recommendations
• Experience managing new product launches and wholistic category portfolios
• Data-driven; strong knowledge of insights analytics

Preferred

• Toy experience is a plus

Benefits

• Growth and Career Opportunities
• Flexible Work Hours
• Innovation, Collaboration and Fun
• Comprehensive Benefits
• Other fun Perks!