Responsibilities

• Leverage knowledge of consumer, category, and brand to continually identify and recommend business-building initiatives which deliver against the company's business and marketing objectives .
• Partner with Ecomm leads to brief and support the creation of best-in-class Ecommerce content.
• Lead routine analysis of the brand, key initiative, competition, category, customer, and consumer. Synthesize key findings and indications which enhance brand and company performance. Including all company Monthly Business Review.
• Develop commercial plans to drive conversion, including digital advertising, social, PR, Ecomm , and shopper marketing in partnership with Integrated Marketing, Shopper Marketing and Ecomm leads.
• Maintain a thorough understanding of internal brand metrics, such as sales and profit, and Omni-Channel sales performance to contribute to sales projections and financial planning. Lead brand segment forecasting for monthly S&OP process and AOP process.
• Evaluate portfolio and marketplace in segment deep dives to develop strategic recommendations for line extensions and innovation to ensure MegaFood’s penetration growth and strengthen brand equity while maintaining margins.
• Leads the identification of product renovation opportunities in partnership with R&D, Nutrition Science, Regulatory, and Operations focused on formulation improvements to enhance product proposition and consumer satisfaction.
• Lead, in partnership with Innovation and IMC Lead, new item GTM plans and integrated marketing support.
• Communicate regularly with the Retail Sales and Ecomm Sales to ensure that marketing programs are properly implemented and drive synergies with Channel priorities.
• Maintain consistent communication with Field Sales to stay close to retail needs for customer reviews and other strategy and insights requests.

Requirements

• Bachelor’s degree or equivalent work experience.
• Advanced Degree or equivalent work experience MBA.
• 4-6 years related experience of Brand Management in a Consumer Packaged Good company.
• 4-6 years related experience and k nowledge working across trade channels (Grocery, Drug, Mass, Natural, Specialty, E-Commerce).
• 1-3 years related experience in Vitamins and Supplements .
• 1-3 years related experience in Natural Products.
• 4-6 years related experience working in b oth larger company and smaller company environments.
• 4-6 years related experience working with diverse cross-functional teams, with the ability to impactfully motivate and lead.

Benefits

• Medical, dental, and vision benefits, 401K match, and other wellness benefits.