Brand Manager, Media - Nutrition - Columbus, OH

Responsibilities

• Primary Contact for Pediatric Media working with partner agencies to create overarching media strategies based on overarching business and marketing goals/objectives
• Plan media based on outlined strategy including business/marketing objectives, content strategy, channel strategy and identified target audiences
• Build and present digital media recommendation – channels, tactics and budgets that include impact to CRM and HCP Strategies, and deliver optimization recommendations across digital buys
• Provide strategic consultation to drive the development of digital paid media creative
• Collect, analyze and derive meaningful insights, key takeaways, and optimizations for performance data with or without the assistance of an analyst
• Manage budget monthly with direct input to forecast models and financial decisions
• Communicate with teammates and collaborate to make informed decisions based on data; find opportunities for engagement and response
• Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely
• Audit and evaluate competitors’ media efforts on a regular basis
• Maintain strong time management, organization, and prioritization skills to complete multiple tasks and deliverables in a timely manner

Requirements

• BS / BA in Marketing, Finance, Communications, Management, or Project Management, MBA Preferred
• Minimum of 4 years in media/digital marketing

Preferred

• Experience planning and launching media strategy and platforms as well as working with related agencies
• Managing relationships with internal/external business partners.
• Understanding of media/digital/social/search platform best practice and experience/technology trends
• Strong analytics and KPI tracking capabilities
• Excellent writing, editorial and communication skills
• Ability to manage multiple projects and timelines in a fast-paced environment
• A quick study with a desire to become a subject matter expert on many topics
• Self-starter with a great work ethic, ability to work independently and as part of a team
• Flexible, can-do attitude: Able to take on a variety of tasks and maintain a positive attitude
• Conscientious, responsible, professional

Benefits

• Career development with an international company where you can grow the career you dream of.
• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.