Brand Manager, Maui Moisture +

Summit, NJ (Hybrid)

$124K/yr – $175K/yrSenior Level6+ years expFull time

Posted 3 days ago

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Job Summary

Own and scale a brand strategy across US-led markets and global regions, driving product launches, GTM plans, performance analytics, and cross-functional collaboration to meet growth targets.

  • Lead multi-year strategic plan anchored in the US lead market
  • Drive launches and go-to-market plans across priority markets
  • Collaborate with cross-functional teams to inform activation, forecasting, and long-term innovation

Job Description

Responsibilities

  • Developing and implementing a multi-year strategic business plan for your brand that is anchored in the US lead market while enabling scalable growth across North America, EMEA, LATAM, and APAC.
  • Launching new products and building comprehensive go-to-market plans, including pricing and merchandising strategies, that can be adapted across priority global markets.
  • Contributing insights on business case inputs for the longer-term innovation pipeline, including opportunities to support OUS deployment and market-specific needs.
  • Crafting globally consistent, locally adaptable marketing communications (e.g. Sampling, Healthcare Professionals, Consumer Promotions planning, Budget management, R&D claims, etc) and impactful media plans with external agency partners, the Content & Communications team, regional partners, and the Megabrand team.
  • Diagnosing and analyzing business performance across the US lead market and key global markets to ensure sufficient new product tracking and post-campaign reporting to inform activation planning.
  • Partnering with Consumer Business Intelligence partners to uncover category, competitor, consumer, and retail customer insights across priority markets that drive business recommendations.
  • Own workflow for foundational display artwork and claims approval process, ensuring materials support US execution while considering requirements for EMEA, LATAM, APAC, and other OUS markets, as well as partner with team on forecasting inputs.
  • Collaborating with cross-functional partners including Customer Strategy, Innovation, Sales, Finance, Regulatory, Legal, Global, Supply Chain, Demand Planning, regional market teams, and the OUS deployment lead to coordinate team activities/projects and attain short- and long-term sales and profit commitments.

Requirements

  • - A minimum of a bachelor's degree is required; preferably in Marketing/Business or a related field.
  • - 6+ years of brand management & marketing experience.
  • - Experience working on new product forecasting, insights gathering, and business case development.
  • - Experience working cross functionally with sales, trade customization, research partners, and regional stakeholders to bring innovation to market.
  • - Experience with bringing activations to life via customer, media, influencer partnership.
  • - Experience partnering with global, regional, or local market teams to shape brand plans, innovation, or commercialization strategies beyond a single market.
  • - Strong stakeholder management skills, including the ability to influence and align cross-functional partners across geographies and time zones.
  • - Global or multi-market brand management experience, with demonstrated ability to translate a lead-market strategy into relevant regional plans.

Preferred

  • - Excellent written and oral communication skills, with an ability to bring out the best in others.
  • - Strategy and data are the core of everything we do, so strong critical thinking and analytical skills are required.
  • - Strong budget management and forecasting skills.
  • - Agile, beauty-first mindset & entrepreneurial, problem-solving thinking.
  • - Digital marketing experience is an asset.
  • - Experience with tools such as Nielsen and Numerator for data analysis. Well versed in MS Excel & PowerPoint.

Benefits

  • - Competitive Benefit Package*
  • - Paid Company Holidays, Paid Vacation, Volunteer Time & More!
  • - Learning & Development Opportunities
  • - Kenvuer Impact Networks
  • - This list could vary based on location/region
  • *Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.
Kenvue logo

Kenvue

3.6 Glassdoor

Kenvue is the world’s largest pure-play consumer health company by revenue. Built on more than a century of heritage and propelled forward by science, our iconic brands — including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson’s®, Listerine®, Neutrogena®, Tylenol® and Zyrtec® — are recommended by health care professionals and can be trusted by consumers who use our products to improve their daily lives. Our team members share a digital-first mindset, with an approach to innovation grounded in deep human insights and work every day to earn a place for our products in consumers’ hearts and homes. At Kenvue, we believe everyday care can not only make people well; it can make them whole.Beware of recruitment scams: https://www.kenvue.com/media/recruitment-scams-alert

Founded in 2023
Summit, New Jersey, USA
19K employees (1,980 in marketing)
64% recommend to a friend
61% CEO approval

Traffic Signals

Monthly Visitors
221.6K
Traffic Source Mix
Search
46.1%
Direct
39.6%
Referral
10.4%
Social
2.6%
Paid
1%

Headcount Trend

Current headcount: ~19K

Marketing Team

Marketing Team Size
1,725 (9% of company)
Median Career Experience
12 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
13

Funding

Total Funding
$3.6B
Last Raise
$3.6B
Post IPO Equity, 11 months ago

Funding History

  • Apr 2025
    Post IPO Equity
  • Oct 2024
    Post IPO Equity
  • May 2024
    Post IPO Secondary • $3.6B

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