Responsibilities

• Shape and evolve the Riceland brand narrative, highlighting our farmer-owned cooperative heritage and farm-to-table story.
• Develop brand positioning and messaging that resonates with consumers, retailers, and foodservice partners.
• Identify growth opportunities through consumer insights, competitive analysis, and emerging food trends.
• Lead consumer marketing campaigns across social media, digital advertising, email marketing, and influencer partnerships.
• Own creative direction for brand storytelling across marketing channels.
• Develop inspiring culinary content—including recipes, cooking inspiration, and food storytelling that connects consumers with rice in new ways.
• Lead hands-on Kitchen Days to develop recipes, capture food photography and video content, and generate consumer inspiration.
• Translate culinary content into marketing campaigns, social media storytelling, and retailer support materials.
• Analyze retail performance using tools like IRI or similar data platforms.
• Turn consumer and market insights into actionable marketing strategies.

Requirements

• Bachelor's degree in marketing, business administration, communications, or related field preferred
• 2–5 years of experience in brand management, marketing strategy, or consumer marketing preferred
• Strong strategic thinking paired with creative storytelling ability
• Strong copywriting and editing skills
• Experience managing social media campaigns, paid media, influencers, and email marketing
• Ability to translate data and insights into actionable marketing strategies
• Excellent project management and cross-functional collaboration skills
• Familiarity with retail data platforms such as IRI or Nielsen preferred
• Experience with eCommerce platforms such as Shopify is a plus
• Experience with website management platforms such as Webflow is preferred

Preferred

• Bachelor's degree in marketing, business administration, communications, or related field preferred
• 2–5 years of experience in brand management, marketing strategy, or consumer marketing preferred
• Familiarity with retail data platforms such as IRI or Nielsen preferred
• Experience with eCommerce platforms such as Shopify is a plus
• Experience with website management platforms such as Webflow is preferred

Benefits

• Medical insurance with low premiums
• Free dental with medical insurance enrollment
• Vision insurance with low premiums
• Free basic life insurance, up to 3x basic annual earnings
• Voluntary term life (rates depends on the age and salary of the employee)
• Long term disability
• Free short-term disability
• Accident insurance, for unexpected healthcare expenses due to accidents
• Critical illness insurance
• Employee Assistance Program