Brand Manager Marketing

Pennsylvania, USA (On-site)

$123K/yr – $153K/yrSenior Level5+ years expFull time

Posted 13 days ago

Job Summary

Own and execute the brand strategy as general manager, turning consumer insights into annual marketing plans and managing the brand P&L while collaborating across functions.

  • Lead cross-functional planning and performance reviews
  • Drive innovations and go-to-market execution with Sales, Shopper/Omnichannel, and AV teams.

Job Description

Responsibilities

  • Serve as the brand’s ‘general manager,’ bringing together commercial context, consumer grounding, and enterprise realities to deliver plans built for successful conversion at shelf
  • Translate brand and enterprise strategy into clear, measurable, and agile annual marketing plans
  • Steward brand P&L and portfolio architecture
  • Represent the brand perspective, strategy, and consumer in execution of in-year and N+1 innovations, as well as innovation pipeline development
  • Partner with Commercial Strategy, Sales, Seasons & Tentpoles, and Shopper/Omnichannel Marketing to ensure brand plans are deployed and optimized at the moment of choice
  • Oversee all periodic, weekly, and ad hoc brand reporting, serving as voice of the brand across critical performance forums
  • Collaborate with Away From Home in identifying and supporting launch of incremental foodservice opportunities

Requirements

  • 5+ years of relevant experience in Brand Management, Marketing, Innovation, Strategy, Strategic Finance, General Management, or a related field
  • Consumer Product experience required; food experience preferred
  • Demonstrated experience leveraging consumer insights, syndicated data, and market intelligence to drive business decisions and growth strategies
  • Experience leading brand activation initiatives, including consumer campaigns, creative development, media planning, or engagement programs
  • Strong analytical, strategic thinking, and problem-solving capabilities with the ability to translate insights into action
  • Proven ability to influence and collaborate across cross-functional teams in a fast-paced environment
  • Excellent communication, storytelling, and presentation skills with experience delivering recommendations to senior leaders
  • Bachelor’s degree required.
  • Degree in Marketing, Business, Management, Finance, or a related field preferred.

Preferred

  • MBA preferred but not required.

Benefits

  • Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
  • Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
  • Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
  • Growth & Development: Career development programs, learning opportunities, and internal mobility
  • Benefits may vary based on role, location, and eligibility.
The Hershey Company logo

The Hershey Company

3.8 Glassdoor

The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. Hershey has approximately 20,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 70 brands around the world that drive more than $11 billion in annual revenues, including such beloved brands like HERSHEY'S, REESE'S, KIT KAT®, JOLLY RANCHER, ICE BREAKERS, SHAQ-A-LICIOUS, SKINNYPOP and DOT'S HOMESTYLE PRETZEL'S. For more than 130 years, Hershey has been committed to operating responsibly and supporting its people and communities. Hershey founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through access to education.

Hershey, Pennsylvania, USA
11K employees (926 in marketing)
72% recommend to a friend
81% CEO approval

Salaries

Posted range

$123K/yr – $153K/yr

Taken straight from the job posting.

The middle of this range ($138K) is 41% above the median base salary for Brand Manager roles in the United States ($98K).

Brand Manager median pay in the United States

$100K/yr

Most pay falls between $83K and $115K. Based on 161 salaries.

See all The Hershey Company salaries

Funding

Total Funding
$4.6B
Last Raise
$1.9B
Post IPO Debt, 5 months ago

Funding History

  • Oct 2025
    Post IPO Debt • $1.9B
  • Feb 2025
    Post IPO Debt • $2B
  • May 2023
    Post IPO Debt • $750M

Traffic Signals

Monthly Visitors
248.3K
Traffic Source Mix
Search
45%
Direct
38.3%
Referral
7.8%
Social
8.3%
Paid
0.4%

Headcount Trend

Current headcount: ~11K

Recent News

The Hershey Company logo

Brand Manager Marketing

The Hershey Company · Pennsylvania, USA · On-site