Responsibilities

• Lead Lindor formats across cross-functional teams to drive product innovation, renovation, and brand initiatives for growth.
• Manage vendor and agency partners and project delivery end-to-end.
• Develop, present, and execute annual consumer-relevant marketing plans for Lindor formats with clear success metrics.
• Oversee new product development for Lindor formats.
• Execute full 360-degree campaigns across digital, social, media, shopper, and in-store touchpoints.
• Apply consumer/category/brand insights to identify and implement business-building initiatives aligned to global strategy.
• Lead analysis of brand, initiatives, competition, category, and consumer; synthesize insights to improve performance.
• Lead insight gathering research to inform recipe development, promotions, and communication evolution.
• Contribute to sales projections and financial planning by understanding brand metrics.
• Develop marketing communications plans including media, social, PR, and consumer activations.

Requirements

• Marketing experience within a FMCPG
• Experience in new product development
• Previous experience with full P&L responsibility, a plus
• Experience working in an international corporate environment, a plus
• Research experience - consumer panels & Qualitative / Quantitative research methods
• Bachelor's degree required
• MBA preferred
• Ability to travel up to 10%

Preferred

• Previous experience with full P&L responsibility, a plus
• Experience working in an international corporate environment, a plus
• MBA preferred