Responsibilities

• Develop, present, and execute consumer-relevant, annual marketing plans for LINDOR formats with clear measures for success that contribute to sales, profit and brand health objectives.
• Develop and oversee new product development for LINDOR formats.
• Develop and execute full 360-degree marketing campaigns across digital, social, media, shopper, and in-store touchpoints.
• Leverage working knowledge of consumer, category and brand and continually identify, develop, and execute business-building initiatives which deliver against the global brand strategy, and the company's business and marketing objectives.
• Lead or conduct routine analysis of the brand, key initiative, competition, category, customer and consumer. Synthesize key findings and indications which enhance brand and company performance.
• Lead and assist with insight gathering research that collects consumer and competitive knowledge that can be utilized to enhance and evolve the brand's recipe development, promotional acceptance and communication evolution, among others.
• Thoroughly understand internal brand metrics, such as sales and profit, and actively contribute to sales projections and financial planning to drive the brand.
• Develop and execute marketing communication plans via advertising and consumer promotions, including media recommendations, social media, PR, and consumer activations.
• Communicate regularly with the Sales Strategy Team and Directors, Field Sales Force, and Customer Marketing to ensure that marketing programs are properly implemented.
• Proactively communicate and collaborate with Field Sales to ensure meaningful integration and alignment in meeting the needs of the customer and marketplace.