Brand Manager

USA (Remote)

Salary Not AvailableMid LevelFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive JoySpring's brand integrity and narrative as Brand Manager, ensuring compliance and cross-functional alignment with product and marketing.

  • Own brand system and consistent narrative across channels.
  • Must-have: Experience owning brand strategy and multi-channel positioning.
  • Standout: 100% regulatory compliance across consumer communications.

Job Description

Responsibilities

  • Own and maintain a unified, consistent brand narrative across all channels and touchpoints.
  • Ensure 100% legal and regulatory compliance across all consumer-facing brand communications.
  • Lead organic social brand expression to build trust, clarity, and long-term brand equity.
  • Develop and manage brand partnerships that expand reach and strengthen trust with core audiences.
  • Gather and translate consumer and competitive insights to inform brand and product direction.
  • Build and maintain scalable brand systems, guidelines, and governance.
  • Partner cross-functionally to embed brand thinking early in planning and execution.
  • Communicate brand performance, insights, and learnings to leadership and stakeholders.

Requirements

  • Experience owning brand strategy, positioning, and narrative across multiple channels.
  • Strong understanding of brand compliance, claims, and regulatory guardrails.
  • Experience working cross-functionally with Marketing, Product, Creative, CX, and Operations.
  • Strong consumer empathy and ability to translate insights into clear brand direction.
  • Strong communication, organization, and decision-making skills.
  • Ability to communicate clearly in English.

        How to Apply

        • Apply through our career page and attach your resume in English.

        Other

          JoySpring logo

          JoySpring

          JoySpring is a purpose-driven wellness brand dedicated to redefining what children’s supplements should be—clean, effective, and designed with intention.Founded in 2014, JoySpring was built on the belief that families deserve better. Our journey started from a simple but powerful need: creating wellness solutions we could trust for our own kids. A decade later, that same mindset drives everything we do.With a growing portfolio of 30+ products, over 1 million units sold, and a community of 1 million+ families worldwide, JoySpring is more than a brand—it’s a movement toward intentional, functional wellness.Our team is built on curiosity, integrity, and purpose. We’re growing fast and always looking for mission-aligned people who are ready to make an impact alongside us.

          Founded in 2012
          Waxhaw, North Carolina, USA
          29 employees (9 in marketing)

          Traffic Signals

          Monthly Visitors
          56.2K
          Monthly Google Ads Budget
          $270
          Traffic Source Mix
          Search
          41.2%
          Direct
          39.9%
          Referral
          8%
          Social
          9.3%
          Paid
          1.4%

          Headcount Trend

          Current headcount: ~31

          Marketing Team

          Marketing Team Size
          6 (21% of company)