Brand Manager

Massachusetts, USA (On-site)

$70K/yr – $85K/yrMid Level4+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own cross-channel campaign execution and storytelling for COAST, turning business goals into consumer wins while coordinating with creative, sales, and partners.

Campaign Portfolio: Own seasonal, product, and brand campaigns across retail, digital, social, email, and experiential channels.
Content & Storytelling: Translate objectives into consumer-focused initiatives and authentic COAST stories tied to brand mission.
Delivery & Partnerships: Lead campaign timelines, cross-functional collaboration, influencer/content creator work, and performance reporting.

Job Description

Help develop and execute seasonal, product, and brand campaigns across retail, digital, social, email, and experiential channels.
Translate business objectives into compelling consumer-facing marketing initiatives.
Collaborate with the Director of Marketing and Creative Lead to build campaign concepts, messaging frameworks, and content strategies.
Ensure all marketing efforts maintain a consistent COAST brand voice and visual identity.
Own day-to-day social media strategy and execution across all platforms.
Develop content calendars that align with product launches, cultural moments, retail activations, and brand initiatives.
Identify and tell authentic stories that connect consumers with the COAST brand, products, mission, and community impact.
Partner with creative, influencers, photographers, and content creators to generate engaging content.
Manage consumer email marketing strategy, campaign execution, and performance optimization.
Oversee website content updates and collaborate with agency partners on site enhancements and landing pages.