Brand Manager, Innovation

Los Angeles, CA (On-site)

$117K/yr – $216K/yrMid Level4+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Turn consumer insights into practical innovation by owning the strategy from concept to launch, with a strong emphasis on science-backed claims and cross-functional execution.

  • Consumer & Market Insights: Synthesize trends, competitive dynamics, and opportunity spaces to steer innovation in priority need states.
  • Innovation Strategy & Commercialization: Shape concepts, positioning, and claims grounded in science and business goals, advancing from idea to market.
  • Cross-Functional Execution: Align Science & Technology, Regulatory, Legal, Finance, and Sales to move initiatives from concept through commercialization.

Job Description

Responsibilities - Consumer & Market Insights Analyze and synthesize consumer insights, market trends, and competitive dynamics to identify opportunity spaces and inform innovation strategy within priority need states - Innovation Strategy & Concept Development Develop product concepts, positioning, and claims informed by consumer needs, scientific substantiation, and business objectives, ensuring clear strategic rationale - Cross-Functional Partnership Partner with cross-functional teams (Science & Technology, Regulatory, Legal, Finance, Sales) to align on and advance strategically grounded innovation initiatives from concept through commercialization - Business Case Development Support development of business cases, including market sizing, financials, and key assumptions, ensuring recommendations are rooted in strategic insights and growth opportunities - Commercialization & Launch Support Partner with Brand and Sales teams to support commercialization planning and execution, including development of consumer-facing messaging grounded in science Requirements - Requires a four-year college or university degree or its equivalent, MBA preferred - Requires a minimum of 4 years’ experience post-MBA or 7 years post-college, with at least 2 years supporting innovation, new product development, or commercialization - Experience working in the Consumer-Packaged Goods (CPG) industry is required, with a preference for Health & Wellness, Vitamin and Supplements, or OTC Pharmaceutical industry Preferred - Benefits - Pharmavite is committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. - With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. - These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.
Pharmavite logo

Pharmavite

In 1971, Pharmavite pioneered the VMS category by creating quality supplements backed by science that offer consumers meaningful solutions to support their personal health and fill key nutrient gaps.Our sole purpose then and now is to bring the gift of health to life, by helping people achieve a healthier way of living. This purpose is our passion and priority.Driven by our purpose, Pharmavite has become an industry leader whose growing portfolio of brands including Nature Made®, MegaFood®, Nurish by Nature Made®, EQUELLE® and Uqora are trusted by consumers and healthcare professionals alike. Our legacy of making products rooted in quality and science is even more relevant today, as consumers are more focused than ever before on proactively supporting their health and wellness through efficacious products from trusted brands.As an industry leader, Pharmavite is dedicated to exploring the future of VMS by combining innovation and science to meet consumers’ evolving needs, working with partners to discover new phytonutrients, identifying new delivery formats, and focusing on women’s health.Based in California, Pharmavite is a subsidiary of Otsuka Pharmaceutical Co., Ltd.

Founded in 1971
Los Angeles, California, USA
1.4K employees (104 in marketing)