Brand Manager - Innovation at Bel Brands USA Foodservice | New York, USA | $135K/yr – $150K/yr

Brand Manager - Innovation

New York, USA (Hybrid)

$135K/yr – $150K/yrMid Level5+ years expFull time

Posted 4 months ago

Job Summary

Drive end-to-end product innovation in a consumer foods business, leading cross-functional teams from ideation to launch.

Must-have: 5+ years in CPG with new product commercialization and IRI/Nielsen data experience.
Standout: Leading cross-functional programs (R&D, Marketing, Sales) and external partners.
International scope and MBA preferred are nice-to-have signals.

Job Description

Responsibilities

Innovation Development: Lead the innovation and renovation pipeline from ideation through stage gate to launch, driving whitespace and category growth opportunities.
Guide cross-functional teams (R&D, Purchasing, Finance, Insights, Creative) and collaborate with the Project Management Office to deliver innovation projects on time and to standard.
Partner with R&D to develop optimal product formulas that address consumer needs and preferences.
Develop and test new concepts using consumer insights and market research; integrate findings into project strategies.
Create compelling customer presentations and marketing briefs for new product review meetings, partnering with Creative, Brand Activation, and Sales for seamless launches.
Business Management: Define and prioritize a robust pipeline of profitable ideas and projects in alignment with strategic growth objectives.
Lead and direct external partners, including agencies and suppliers, to ensure integrated execution.
Work collaboratively with Sales Strategy to deliver marketplace execution plans and prepare impactful presentations for key accounts.
Category, Customer & Consumer Trend Analysis: Map category landscapes, identify emerging trends, and assess the business potential for new ideas.
Manage external and internal analyses of competitors, customers, and market trends, translating insights into actionable business strategies.
Demonstrate passion for the food industry, proactively detect trends, and convert insights into executable plans that drive growth.

Requirements

Bachelor’s degree in Marketing or related field; MBA preferred.
5+ years of relevant experience in the CPG industry, including both base and innovation business.
Proven experience with new product commercialization.
Strong analytical skills, with experience using syndicated data sources (e.g., IRI, Nielsen).
Strategic thinker with long-term vision and business acumen.
Strong leadership presence, effective communicator, and interpersonal skills at all levels.
Skilled in managing cross-functional projects, prioritizing tasks, and working within tight timelines.
Comfortable working in a fast-growing, international environment, collaborating globally with a strong work ethic.

Preferred

MBA preferred
Entrepreneurial mindset, creative problem solver, and able to pivot quickly.

Benefits

15% bonus potential
20 days PTO
4% match on 401k
Health care by Blue Cross Blue Shield
Free Vision & Dental
Hybrid work schedule in NYC

Bel Brands USA Foodservice

Bel Brands Foodservice empowers culinary professionals with high-quality, versatile cheese solutions. Drive menu innovation, optimize operations and delight your customers with our premium brands, like Boursin®, Babybel®, and GoGo squeeZ®.Explore how we can help you grow: https://www.belbrandsfoodservice.com/

Chicago, Illinois, USA

51 employees (2 in marketing)

belbrandsfoodservice.com