Responsibilities

• Drive development of brand communications (positioning, identity, messaging, storytelling briefs) in partnership with the Brand Director to support consumer recruitment and brand growth.
• Support situation assessments, where-to-play choices, and annual brand strategy development and planning by contributing analysis, recommendations, and cross-functional coordination aligned with marketing leadership direction.
• Serve as day-to-day Brand Manager for assigned PetAg categories (e.g., Supplements, Nutrition, Grooming), leading core business activities (4Ps/5Cs) while ensuring strategies and decisions align with marketing priorities.
• Lead the marketing workstream for renovation projects through the Stage-Gate process, ensuring consumer and brand fit while presenting options, risks, and recommendations; support new product go-to-market launches with cross-functional partners.
• Support management of the domestic and international product portfolio, including SKU rationalization and priority ranking, providing insights and recommendations that drive P&L growth and margin improvement.
• Own monthly business/product performance reporting and develop insights and “so what” implications to inform the Brand Director and guide strategic decision-making.
• Lead or collaborate on consumer research initiatives to strengthen brand strategy, positioning, and project decisions, ensuring findings are translated into recommendations for leadership alignment.
• Partner with Sales to develop customer sell-in stories and tools that drive distribution, velocity, visibility, and promotion in line with brand strategy and leadership guidance.
• Support pricing management by serving as a source of truth for PetAg pricing data and helping develop price pack architecture and SKU-level recommendations for review and approval by marketing leadership.
• Monitor marketing trends, competitor activity, and customer insights to provide ongoing updates and recommendations that keep marketing leadership informed and proactive.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Retail Marketing, Business, or related field.
• 4+ years of experience including pet/animal health CPG (or adjacent), retail/product marketing, financial oversight, and exposure to product P&L management; brand management experience in B2C animal health or human supplements preferred.
• Strong strategic thinking, analytical skills, and the ability to translate insights into actionable recommendations.
• Excellent written/verbal communication, presentation, and cross-functional collaboration skills.
• Strong organizational and project management skills; ability to manage multiple priorities and execute with minimal guidance.
• Proficiency in Microsoft Office and marketing analytics tools; familiarity with syndicated tools (e.g., Nielsen, SPINS/IRI) a plus/required as applicable.
• Travel is less than 25% / year.

Preferred

• Brand management experience in B2C animal health or human supplements preferred.

Benefits

• Employee Ownership (ESOP):  Company-funded retirement contribution of approximately 18% of pay, plus 401(k)
• Competitive base salary with performance-based bonus opportunity
• Comprehensive benefits package: Medical, Dental, Vision, Life, Disability, FSA, and Pet Insurance
• Generous paid time off, paid holidays, and parental leave
• Fitness and tuition reimbursement programs
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance with Accidental Death & Dismemberment (AD&D)
• Short- and Long-term Disability