Responsibilities

• Brand Management
• - Support Chief Brand Officer and Senior Brand Managers with contract oversight, deliverable tracking, and compliance.
• - Monitor marketing partner contracts, budgets, ROI, and adherence to regenerative tourism guidelines.
• - Track and analyze market conditions, including seasonality, economic factors, airlift, carrier activity, competitive destinations, and distribution channels.
• - Evaluate effectiveness of marketing initiatives and partner strategies across stakeholder groups (communities, industry, government, visitors).
• - Collaborate with marketing partners to ensure alignment with HTA’s strategic goals and accurate representation of Hawai‘i in global markets.
• - Participate in trade shows, familiarization tours, seminars, conferences, and stakeholder meetings.
• - Support HTA Board meetings and industry-related engagements for assigned markets.
• - Work with industry partners, legislators, counties, Destination Managers, and the Stewardship team on experience‑building initiatives.
• Tourism Market Research

Requirements

• Knowledge - Travel industry management, marketing, business administration, research, and statistical analysis.
• Knowledge - Project management, communication, strategic planning, and proposal development.
• Knowledge - Hawaiian culture, natural resources, community programs, and Hawai‘i’s multicultural communities.
• Knowledge - Technology and social media platforms.
• Skills & Abilities - Strong analytical and problem‑solving skills.
• Skills & Abilities - Ability to develop and evaluate marketing plans and public relations campaigns.
• Skills & Abilities - Proficiency in interpreting contract terms and provisions.
• Skills & Abilities - Strong oral and written communication skills; effective presenter.
• Skills & Abilities - Ability to collaborate with diverse stakeholders.
• Skills & Abilities - Ability to implement policies and directives within organizational frameworks.