Responsibilities

• Drive Growth Strategy - Serve as a key voice for TUMS in innovation development, ensuring all initiatives are rooted in consumer insight and aligned to brand strategy - Partner with the Brand Director on commercial planning and long-term growth strategy - Identify and unlock incremental growth opportunities across retail, eCommerce, and new distribution - Lead performance tracking discipline, translating POS and panel data into clear actions and impact Lead Breakthrough Execution - Own delivery of 360° marketing plans for priority innovation launches, driving strong in-market performance with agility - Lead claims development and in-market superiority, partnering closely with Innovation, Medical/Legal/Regulatory, and base business teams - Champion social-first and creator-led work that drives relevance, talkability, and brand momentum - Partner with agencies to deliver bold, platform-native creative that breaks through Enable Media & Performance Excellence - Partner with Media to optimize ROI, reach, and channel mix, meeting consumers where they are - Use data and insights to continuously test, learn, and accelerate performance Lead & Develop Talent - Manage and develop a team of Associate Brand Managers, fostering a high-performing, growth-oriented culture Who You Are - A growth-oriented brand builder energized by creating what’s next - Fluent in modern marketing, including social, culture, and digital ecosystems - Comfortable navigating ambiguity with a bias for action and speed - Insight-driven, with strong instincts grounded in data and consumer understanding - A collaborative leader who can influence and align cross-functional teams The position is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.

Requirements

• 5+ years of brand marketing experience (experience in innovation, digital, or social strongly preferred)
• Proven ability to launch or scale new products, platforms, or ideas
• Strong project management and cross-functional leadership skills
• Experience managing agency partners and external vendors
• Solid business acumen, including financial ownership and performance management