Brand Manager

Middleton, WI (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Lead Brand Manager responsibilities include managing supplier relationships, driving distribution, and executing brand programs while balancing profitability and cross-functional coordination.

  • Own brand growth initiatives and supplier relationships across the portfolio.
  • Must-have: 3+ years beverage sales/CPG experience and eoStar proficiency.
  • Standout: Budget oversight and cross-functional leadership across sales and marketing.

Job Description

Responsibilities

  • Be the Expert: Act as the primary point of contact for your assigned suppliers, maintaining expert-level knowledge of the portfolio and current promotions.
  • Grow the Portfolio: Recruit and develop relationships with potential new suppliers and partner strategically to enhance long-term brand equity.
  • Drive Distribution: Secure and expand distribution by setting benchmarks and calling on accounts independently or alongside sales teams.
  • Program Development: Execute supplier brand programs, including establishing discount pricing, forecasting sales, and advising on inventory levels.
  • Market Strategy: Execute brand standards and marketing plans, evaluate retail pricing, and analyze profitability for both the company and our retail partners.
  • Budget Management: Develop and manage internal sales and supplier budgets.
  • Presentation & Training: Conduct high-impact brand presentations at sales meetings and lead product training and tastings for retail staff.
  • Relationship Management: Build and maintain strong ties with internal and external stakeholders, including key retailers and suppliers.
  • Inventory Oversight: Monitor brands for code date issues and collaborate with sales managers to move products through retail.
  • Resource Coordination: Order and manage the availability and approval of point-of-sale (POS) materials.
  • Special Projects: Take on unique projects as assigned by management to support business growth.