Responsibilities

• Assist the FMB brand team with the creation of short and long-term strategic marketing objectives, strategies, and asset development for our New to the World (NTW) FMB brands, enabling the North America commercial organization to deliver against volume, sales and profit growth objectives each year.
• Assist with analyzing key business metrics (depletions, distribution, velocity, Nielsen/ consumption, pricing, profit, etc). Prepare analysis and make recommendations for action.
• Help lead budget management and forecasting process, including ROI evaluation.
• Assist with strategic and annual brand planning by leading the key elements of plan and working with our Local Teams to build locally relevant and actionable marketing plans.
• Help lead post-activation deep dives, identifying if KPIs were met, what worked, what did not, and what can be improved.
• Support brand planning and concept creation for programming, including Experiential, Sampling, On and Off Premise POS and asset development, including assisting with development of creative briefs, effectively managing timelines, establishing KPIs to measure success and ensuring all programs are in alignment with national brand strategies.
• Collaborate with cross-functionals and agency partners to identify and develop media and partnership opportunities relevant in local markets, develop recommendations, and execute plans.
• Ensure field, distributors, and other key cross functionals are aware of and bought into plans, including sourcing proactive opinions to share planning.
• Oversee end-to-end commercialization projects for Masterbrand product/package updates in Planisware(commercialization) system.
• Organize annual brand planning process ensuring that key deliverables are met in a timeline manner.

Requirements

• 2-4 years of consumer marketing or brand/commercial strategy experience; RTD/beer strongly experience preferred
• Experience in field sales or field marketing preferred
• BA required
• Demonstrated ability to turn brand guidelines and concepts into actionable programs that excite consumers
• Excellent written and verbal communication skills
• Ability to perform structured financial analysis, turning data into actionable insights and recommendations
• Proven ability to lead and execute projects that align with overall strategy
• Strong project management experience, including budget management
• Ability to work in a complex environment with many stakeholders
• Experience working collaboratively across functions

Preferred

• Experience in field sales or field marketing preferred
• Experience working cross-culturally and/or desire to learn about different cultures

Benefits

• The salary range is commensurate with the candidate's location, experience, and skillset. The salary range for this role, based in New York is $100,000 to $125,000 along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits.