Brand Manager - Fishing/Connected Products at Johnson Outdoors | Racine, WI

Johnson Outdoors

Brand Manager - Fishing/Connected Products

Racine, WI (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand strategy and integrated marketing for a key brand segment to grow profitability and brand equity.

Own brand strategy and marketing tactics for a smaller brand segment to increase profitability.
Must-have: 5+ years in brand/marketing with demonstrated initiatives and plans based on consumer needs.
Standout: Cross-functional leadership across eCommerce, product, R&D, sales, and operations with ROI tracking.

Job Description

Responsibilities

Leads and executes brand strategy and marketing tactics for a smaller brand segment to improve profitability and brand effectiveness.
Collaborates with senior brand leadership to grow brand equity and consumer loyalty.
Works on a cross-functional team to create innovation strategies based on consumer insight.
Develops integrated marketing programs addressing targeted consumer segment needs.
Manages marketing insights and analytics, including market trends and purchase paths.
Evaluates ROI and effectiveness using KPI, dashboards, and reporting.
Partners with sales to plan programs, tools, and customer presentations.
Performs other duties as assigned and may involve HR responsibilities per location.

Requirements

Bachelor’s degree in marketing, business, sales or equivalent.
Typically 5 years of brand, marketing, and product development experience.
Advanced knowledge in branding, marketing strategy, digital marketing, and consumer insights.
Experience in consumer segmentation research and profitability alignment.
Skills in campaign development, budgeting, and cross-functional leadership.
Strong verbal, written, and interpersonal communication; detail-oriented with deadline focus.
Experience with P&L management and Microsoft Office; proficiency in Adobe Suite.
Willingness to travel domestically or internationally as required.

Benefits

Share in the company’s success with competitive base salary and profit sharing.
Generous PTO, holidays, full benefits, and wellness programs.
Tuition assistance and performance development opportunities.
Collaborative, casual work environment with company events and employee discounts.
401(k) with match, college savings programs, life and LTD insurance.

Johnson Outdoors

3.6 Glassdoor

At Johnson Outdoors, we believe creating value goes beyond creating great products into innovating the ultimate experiences for outdoor enthusiasts. Our portfolio of market-winning fishing, diving, camping, and watercraft brands are known for delivering on that promise.All of this is possible because of our people. We’re passionate innovators who put people first, and through our purpose-driven culture and talented workforce, we are stronger than ever. We're pleased you're here to learn more about the Johnson Outdoors family of brands as well as our core values.Our Heritage BrandsThe brands that make up the Johnson Outdoors family include well-established names in the outdoor industry. We live up to that history by providing top-quality, innovative products that inspire people to experience the awe of the great outdoors every day.Fishing Brands include:• Minn Kota® motors and accessories• Humminbird® fishfinders, maps and charts• Cannon® downriggersDiving Brand:• SCUBAPRO® dive equipment and computersCamping Brand:• Jetboil® personal cooking systemsWatercraft Brand:• Old Town® canoes, kayaks, paddles and personal flotation devices

Racine, Wisconsin, USA

1.2K employees (140 in marketing)

www.johnsonoutdoors.com

67% recommend to a friend

62% CEO approval