Company overview

At Johnson Outdoors, we believe creating value goes beyond creating great products into innovating the ultimate experiences for outdoor enthusiasts. Our portfolio of market-winning fishing, diving, camping, and watercraft brands are known for delivering on that promise.All of this is possible because of our people. We’re passionate innovators who put people first, and through our purpose-driven culture and talented workforce, we are stronger than ever. We're pleased you're here to learn more about the Johnson Outdoors family of brands as well as our core values.Our Heritage BrandsThe brands that make up the Johnson Outdoors family include well-established names in the outdoor industry. We live up to that history by providing top-quality, innovative products that inspire people to experience the awe of the great outdoors every day.Fishing Brands include:• Minn Kota® motors and accessories• Humminbird® fishfinders, maps and charts• Cannon® downriggersDiving Brand:• SCUBAPRO® dive equipment and computersCamping Brand:• Jetboil® personal cooking systemsWatercraft Brand:• Old Town® canoes, kayaks, paddles and personal flotation devices
Racine, Wisconsin, USA
1.2K employees (140 in marketing)
67% recommend to a friend
22% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

8 open now

Headcount trend

Company growth over the last 12 months

Headcount +5.3% year over year

Audience

Monthly website visitors
1.1M
Month over month+3%
Quarter over quarter+0.5%
Top sourceSearch (53.3%)
Ad budget per month$36.3K
Average search rank42.4
Traffic source mix
Search
53.3%
Direct
39.7%
Referral
3.4%
Social
2.8%
Paid referral
0.8%

LinkedIn followers

Follower count and growth

Total followers

27.5K

12-mo growth

+18.2%

Monthly growth

+2.7%

News

Links