Responsibilities

• Assist with the execution of brand strategy and marketing tactics to successfully increase profitability and brand effectiveness based on consumer intimacy and consumer segmentation needs.
• Perform market insights/consumer intimacy research to identify trends, market best practice and opportunities to increase profitable growth.
• Under the guidance of a brand manager, provide input into the development of brand and marketing strategy.
• Execute brand initiatives to grow brand equity and brand identity in the market to enhance the consumer experience and loyalty.
• Manage and perform marketing insights/analytics, which includes: consumer insights, competitive analysis, market/penetration opportunities, market best practice, shopper and purchase path analysis, sales trends, potential implications, and product range gaps.
• Lead projects and work plans using internal and external resources.
• Regularly reports to marketing team on product sales performance and competitor activities including new products and unique marketing activities.
• Develops, directs, and interprets trade and consumer market research studies to identify trends and market opportunities.
• Strengthen brand equity by executing comprehensive and fully integrated marketing programs that address targeted consumer segment needs.
• Serves on a cross-functional team consisting of eCommerce, product development, engineering/R&D, sales, and operations to create innovation strategies and briefs, platforms and new product segments based on consumer insight and market research.

Requirements

• Bachelor’s degree in marketing, business, sales or equivalent.
• Typically requires a minimum of 2 years of experience in brand and marketing, which includes developing effective and supportive marketing plans based on consumer needs.
• Must have 2-3 years of consumer research/insights experience including direct experience managing a third-party research partner.
• Knowledge, skills, and experience in supporting brand and marketing, traditional and digital marketing, social media, sponsorship management and promotion, consumer behavior strategies, consumer segmentation and consumer intimacy and promotional analysis.
• Experience and success in consumer intimacy and segmentation research to profitability grow the brand and align with the market. Ability to use research to effectively build our brand.
• Knowledge and skills in effectively assisting with the execution of marketing campaigns and tactics, marketing communications, positioning products, packaging products, and managing a marketing budget.
• Experience managing smaller projects from concept, implementation, analysis, and evaluation.
• Effective verbal, written and interpersonal communication skills to leverage across various internal and external teams/resources and communicate marketing plans.
• Experience working in a deadline-oriented environment with a high attention to detail and quality.
• Advanced proficiency in use of Microsoft Office suite including MS Word, Excel, and PowerPoint.
• Domestic and/or international travel may be required (requirement varies by business unit).

Benefits

• Share in the company’s success with competitive base salary with additional earning potential through participation in the annual discretionary cash profit sharing program, and eligibility for annual pay increases.
• Find work/life balance with generous Paid Time Off and holiday benefits, a full benefits package, and broad range of employee support and fitness and wellness plans.
• Further your career with performance development and training opportunities, including our tuition assistance program.
• Have fun at work, enjoying a collaborative and casual work environment, participating in fun company events, and taking advantage of great employee discounts on all our outdoor recreational products.
• Plan for your future with our 401(k) with company match and deferred retirement contributions, Sons & Daughters Scholarship program, college savings program, life and LTD insurance, and more.