Brand Manager - Drops NY

New York City, NY (On-site)

$75K/yr – $85K/yrMid Level2+ years expFull time

Posted 3 days ago

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Job Summary

Own and execute in-store brand activations and promotions across NYC, building relationships with dispensaries, educating staff, and ensuring compliant merchandising; coordinate events with NY partner, manage cargo-bike activations, and relay feedback to inform sales and product planning.

  • Lead relationships with dispensary buyers and staff
  • Plan and run in-store demos, events, and education
  • Provide feedback to inform strategy

Job Description

Responsibilities

  • Build and maintain positive relationships with dispensary buyers, managers, budtenders, and retail staff.
  • Conduct in-store demos, product samplings, and retail activations to increase brand awareness and sell-through.
  • Provide product education and training to retail staff regarding product knowledge, benefits, dosing, and compliance messaging.
  • Ensure merchandising materials, displays, and POS items are properly placed, stocked, rotated, and maintained according to company standards.
  • Support local events, pop-ups, and festivals while professionally representing the Drops brand.
  • Answer customer and retail partner questions regarding products and brand initiatives.
  • Collaborate with our NY Sales and Distribution partner to schedule event activations and ensure all our dispensary customers are well stocked with Drops candies.
  • Provide feedback on product performance, customer needs, and competitor activity.
  • Share insights from store visits to help inform sales strategy and product planning.
  • Operate and transport the Drops branded cargo e-bike (Ferla Mini, pedal-assist) to store activations and events throughout your territory — comfort navigating a cargo bike in NYC traffic is a big plus.

Requirements

  • Bachelor’s degree or equivalent combination of education and experience preferred.
  • 2+ year of event and brand ambassador experience, cannabis industry experience preferred
  • Experience in a regulated environment is a plus.
  • Strong interpersonal and relationship-building skills.
  • Excellent communication and organizational abilities.
  • Ability to work independently and manage a territory schedule.
  • Self-motivated and comfortable in a fast-paced start-up environment.
  • Adventurous and physically comfortable — this role includes operating a branded cargo e-bike through city streets,
  • Valid New York driver’s license with clean driving record and proof of auto insurance.
  • Ability to travel regularly within assigned territory.

Benefits

  • Medical, dental, and vision insurance
  • Paid time off and paid sick leave
  • Flexible work schedule
  • Career growth within a scaling cannabis organization
  • Dental insurance
  • Health insurance
  • Professional development assistance
  • Vision insurance
Drops Candies logo

Drops Candies

Drops is a cannabis-infused candy company, founded in 2019, currently serving 700 recreational dispensaries and leading the edibles market in Oregon. Our edibles have gained broad popularity for our high-quality cannabis ingredients and focus on value, providing strain-specific, Live Rosin jellies. We are proud to have a hand in every stage of our process from clone to candy.Drops opened in California in November 2022 and currently serves 150 recreational dispensaries throughout the state. We are very quickly growing, and looking for dynamic, enthusiastic, driven individuals to join our team.With Drops, you can choose your edibles based on how you want to feel. That’s possible because Drops are made with Live Rosin – a solventless, full spectrum cannabis concentrate. As a ‘full spectrum’ concentrate, Rosin contains the full array of psychoactive compounds in cannabis, which work together to give each strain its unique effect.

Founded in 2019
Clackamas, Oregon, USA
28 employees (7 in marketing)

Traffic Signals

Monthly Visitors
15.6K
Traffic Source Mix
Search
84.4%
Direct
14.6%
Referral
1%

Headcount Trend

Current headcount: ~28

Marketing Team

Marketing Team Size
6 (21% of company)
Marketing Roles Posted (Last 30 Days)
1