Brand Manager at Dollar Shave Club | Durham, NC | $100K/yr – $130K/yr

Dollar Shave Club

Brand Manager

Durham, NC (Hybrid)

$100K/yr – $130K/yrMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the Women’s brand strategy and growth engine, translating consumer insights into a cohesive cross-channel plan and end-to-end product innovation that expands the portfolio across DTC, Retail, and Amazon.

Drive brand positioning, messaging, and go-to-market with a consumer-first lens.
Own innovation from concept to launch, including validation, P&L, and demand forecasting.
Shape channel-specific go-to-market plans and packaging to ensure consistent storytelling across touchpoints.

Job Description

Own and unify Women’s brand positioning, messaging, and growth strategy across Planned campaigns, Earned media, and Growth initiatives.
Define consumer target, RTBs, and DSC equity, and build the Strategic Growth Plan for the Women’s portfolio.
Track sales performance across channels and lead Quarterly Business Reviews for the portfolio.
Monitor Ratings & Reviews and competitive landscape to surface insights that inform strategy.
Develop audience growth plans and track household penetration in partnership with Brand Strategy & Insights.
Lead end-to-end innovation from consumer tensions to commercial launch.
Own concept testing, consumer validation, P&L development, and demand forecasting for new products.
Lead packaging development in partnership with Design and Product Development.
Build and own the 2-year Women’s innovation and growth roadmap and go-to-market plans for launches.
Create channel-specific launch toolkits for Retail, Amazon, and DTC.

Bachelor’s degree in Marketing or related field.
4+ years of CPG brand management or marketing experience with omnichannel background preferred.
Experience owning innovation end-to-end across Retail, DTC, and Amazon.
Proven track record planning and executing go-to-market campaigns for new products.
Background in Women’s personal care, beauty, or grooming preferred.
Strong consumer empathy and ability to turn insights into winning brand strategy.
Financial aptitude with P&L ownership and demand forecasting.
Strong leadership, organizational, and project management skills.
Clear, confident communicator across briefs, presentations, and cross-functional teams.
Action-oriented, results-focused, and comfortable in a fast-moving, test-and-learn environment.

Experience building or launching a new brand or sub-brand is a plus

Comprehensive benefit plans with medical, dental, vision, and supplemental coverage options.
Free life, disability insurance; 401(k) with company match and progressive vesting.
Unlimited vacation and generous sick time; half-day Fridays in some periods.
12 weeks of fully paid parental leave and 4 weeks of fully paid disability leave.
Free Dollar Shave Club products; monthly cell phone stipend.

Dollar Shave Club

3.1 Glassdoor

In 2011, we didn't just disrupt the entire shaving industry; we revolutionized it, shattering conventions with a viral video sensation that became the gold standard for humor in advertising. Our trailblazing direct-to-consumer model didn’t just pave new paths—it bulldozed age old industry giants, minting us as a force to be reckoned with. Dollar Shave Club crafted not just products, but experiences. We made shaving not suck by cutting out all the unnecessary BS that's been upsold to guys for decades. We continued to make great f**king blades and also became the geniuses behind tons of dude-centric products like Ball Spray, offering solutions to problems men didn't know they needed. Today we continue to expand our international grooming arsenal, and hold fast to the disruptive DNA and irreverent humor that catapulted us to fame. Our global expansion and presence in tens of thousands of retail stores are testaments to our commitment to make the hairy globe a little smoother. Stop wasting time not working for us and come join the club! Dlrshv.es/WelcomeToTheClub DollarShaveClub.com/Content Facebook.com/DollarShaveClub Twitter.com/DollarShaveClub Instagram.com/DollarShaveClub

Founded in 2011

Marina Del Rey, CA, US

242 employees (35 in marketing)

dlrshv.es/LinkedIn

33% recommend to a friend