Responsibilities

• Develop and execute annual brand plans for assigned portfolios, including positioning, messaging and go-to-market strategy.
• Partner with Category and Insights team to synthesize consumer, category and competitive insights to identify opportunities and inform brand decisions.
• Manage brand consistency across touchpoints, ensuring alignment of messaging, design and consumer experience.
• Execute integrated marketing programs across paid, earned and owned channels, coordinating with internal teams and external partners.
• Build an insight informed innovation pipeline, then support innovation projects by contributing to concept development, packaging and commercialization activities.
• Collaborate with Sales and Commercial teams to build customer-facing materials and retail storytelling assets.
• Work with and manage external agencies and vendors to deliver on-brand, on-budget campaigns.
• Track and analyze brand and campaign performance, reporting key insights and recommending optimizations.
• Manage brand budget for assigned portfolio, ensuring financial discipline and efficient use of resources.

Requirements

• 4–6 years of progressive experience in brand management, marketing or related fields, preferably within CPG/FMCG.
• Demonstrated ability to manage projects and deliver results across cross-functional teams.
• BA/BS required; MBA a plus, with academic background in marketing, business or related disciplines.
• Solid strategic thinking and analytical skills, with working knowledge of marketing frameworks (4Ps, 5Cs, SWOT, etc.).
• Experience with consumer insights and syndicated data (Nielsen, IRI, etc.).
• Strong communication and presentation skills with the ability to influence internal and external stakeholders.
• Collaborative, proactive and organized with the ability to manage multiple priorities in a fast-paced environment.
• Entrepreneurial mindset with a bias for action and continuous improvement.

Benefits

• - 401k competitive employer matching
• - Comprehensive medical, dental & vision benefits
• - Employer paid life & disability coverage
• - Paid time off and paid holidays
• - 8 weeks paid parental leave
• - Education assistance
• - Employee assistance program
• - Flexible hybrid working arrangement where it applies (up to 1 day/week after initial 90 days and approval by hiring manager and HR)