Brand Manager

Massachusetts, USA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the end-to-end marketing calendar and campaign execution across digital and retail, turning business objectives into integrated campaigns that reinforce the COAST brand and community impact.

  • Campaign ownership: lead seasonal, product, and brand campaigns across channels from concept to measurement.
  • Content and storytelling: translate objectives into consumer-facing initiatives with content strategies and influencer/content creator partnerships.
  • Campaign ops: collaborate with Director of Marketing and Creative Lead to build concepts, messaging, and content frameworks.

Job Description

Own the end-to-end marketing calendar and campaign execution across digital and retail, turning business objectives into integrated campaigns that reinforce the COAST brand and community impact.

  • Campaign ownership: lead seasonal, product, and brand campaigns across channels from concept to measurement.
  • Content and storytelling: translate objectives into consumer-facing initiatives with content strategies and influencer/content creator partnerships.
  • Campaign ops: collaborate with Director of Marketing and Creative Lead to build concepts, messaging, and content frameworks.
  • Brand consistency: ensure all marketing efforts maintain a cohesive COAST voice and visual identity.
  • Social media: own day-to-day strategy and execution across all platforms.
  • Content calendars: develop calendars aligned with product launches, cultural moments, retail activations, and brand initiatives.
  • Storytelling and impact: identify authentic stories connecting consumers with COAST, products, mission, and community impact.
  • Content partnerships: work with creative, influencers, photographers, and creators to generate engaging content.
  • Email marketing: manage strategy, execution, and performance optimization for consumer messaging.
  • Website and landing pages: oversee content updates and partner with agencies on site enhancements.
COAST Cannabis Co logo

COAST Cannabis Co

Coast Cannabis Co. is the first independent product manufacturer in the state of Massachusetts. We’re on a mission to make feeling good feel good because, for us, cannabis is a wellness tool that should help you be your best self. But unfortunately, all the additives and junk that often come with it can make it anything but healthy. At Coast, we craft quality products to give our customers the cannabis we wanted to see in the world.We’re making sure everything that goes into our products is something we’d be proud to put into our bodies. That means using only high-quality, natural, artisanal ingredients, with no artificial dyes or flavors. But beyond that, we’re also sourcing conscientiously: Choosing fair trade, ethically grown ingredients because they’re better for you and the world around you.From the carefully selected cacao we use in our chocolate bars, to the organic flavors in our gummies, you can trust that we’ve meticulously crafted every bite so you can be your very best. Owned and operated by a husband and wife duo with lifelong roots in Massachusetts, we’re proud to say we’re now the first independently owned cannabis manufacturer in the state. But no matter how big we get, as a local, family business, our commitment to our community will never change.We give back wherever we can, helping to clean up the coastline and waterways, and working with charities to create an even better Massachusetts. From the quality of our ingredients to the impact of our choices, at Coast Cannabis Co., we put the best into everything we do, so you can get the best out of life.”

Founded in 2017
East Wareham, Massachusetts, USA
25 employees (5 in marketing)

Traffic Signals

Monthly Visitors
10.8K
Traffic Source Mix
Search
26.8%
Direct
49.1%
Referral
6%
Social
16.6%
Paid
1.3%

Headcount Trend

Current headcount: ~26

Marketing Team

Marketing Team Size
5 (20% of company)

Funding

Total Funding
$897.6K
Last Raise
$897.6K
Seed, 7 years ago

Funding History

  • Aug 2019
    Seed • $897.6K