BRAND MANAGER

West Palm Beach, FL (Hybrid)

Salary Not AvailableMid Level5+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

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Job Summary

Own brand strategy and external messaging across regulated firearms and adjacent lines, with cross-functional control from product launches to channel enablement and compliance.

  • Brand governance: maintain positioning, tone, and visual identity across product lines and customer segments.
  • Go-to-market and launches: lead product launches, product positioning, and messaging with Product, Engineering, Sales, and Compliance.
  • Channel enablement and risk management: support dealer/distributor programs, co-op initiatives, and ensure ATF/ITAR and advertising compliance in all communications.

Job Description

Own brand strategy and external messaging across regulated firearms and adjacent product lines, with cross-functional ownership from product launches to channel enablement and compliance.

  • Brand governance: maintain positioning, tone, and visual identity across product lines and customer segments.
  • Go-to-market and launches: lead product launches, product positioning, and messaging with Product, Engineering, Sales, and Compliance.
  • Channel enablement and risk management: support dealer/distributor programs, co-op initiatives, and ensure ATF/ITAR and advertising compliance in all communications.