Responsibilities

• Lead Calming Strategy & Execution (Inline + Pipeline).
• Lead strategic planning and execution for the canine-calming business, across in line brands and future pipeline innovations.
• Translate customer and market insights into actionable growth strategies and commercialization plans.
• Manage annual planning, business performance analysis, forecasting, and budget stewardship with strong accountability and an eye towards continuous improvement and optimization.
• Cross-Portfolio Calming Support and Special Projects: Support selected cross-portfolio calming initiatives spanning canine and feline, based on business priorities.
• Contribute to special projects and broader Companion Animal marketing initiatives where additional leadership, coordination, or execution support is needed.
• Demonstrate flexibility and a strong team-first mindset in balancing core brand ownership with broader business needs.
• Integrated Marketing and Customer Activation: Partner with commercial teams to translate brand strategy into customer-facing plans and execution.
• Create high quality marketing materials (e.g., sales tools, digital assets, brochures, social content, educational resources).
• Manage project workflows with precision and use insights, analytics, and competitive trends to inform and optimize programs.
• Business Performance and Planning: Support annual planning, forecasting, budget management, and ongoing business.
• Track KPIs and business performance to identify learnings and drive continuous improvement.
• Partner cross-functionally to ensure alignment between brand priorities, commercial plans, and operational execution.
• Cross Functional Collaboration and Ways of Working: Build strong partnerships with internal commercial and operational teams to ensure alignment on priorities and deliver seamless execution across initiatives.
• Manage relationships with agency partners, external vendors, and internal creative resources to deliver high quality, on time outputs.
• Show curiosity and initiative in identifying opportunities, solving problems, and moving work forward with limited direction.
• Step up to lead projects and workstreams when needed, bringing energy, ownership, and a collaborative approach.
• Operate as a self-starter who is comfortable working independently while also contributing as a strong team player.