Responsibilities

• Lead strategic planning and annual growth agenda for Cheese & Crema business, balancing both core performance & expansion with mainstream consumers
• Identify growth opportunities across channels, usage occasions, consumers and retailers to accelerate dairy product portfolio
• Conduct competitive analysis to stay ahead of market trends and identify opportunities, continually tracking performance and adjusting strategies to meet financial and sales goals
• Serve as a champion for the category, ensuring the sales teams are equipped with strong knowledge of brand strategy and priorities
• Manage execution of integrated marketing strategies across digital, social, and shopper marketing initiatives with internal/external partners and agencies
• Plan and deliver against annual commercial calendar to vertically align sales and marketing initiatives
• Ensure consistent, distinctive brand voice and visual identity across all touchpoints
• Establish clear KPIs and success metrics for all marketing initiatives to drive ROI
• Demonstrate strong analytical and financial acumen with P&L accountability
• Manage budget to align with marketing goals and optimize based on performance

Requirements

• Bachelor degree required, MBA preferred
• 5+ years minimum CPG brand management experience, ideally in food
• Excellent analytical skills and the ability to make data-driven decisions. Command of understanding and interpreting syndicated data from Circana or Nielsen
• Excellent communication and presentation skills
• Excellent leadership skills
• Hands-on, entrepreneurial mindset, excited to roll up sleeves and own results
• Experience managing budgets, launching new products, and partnering with agencies
• Strong PC proficiency to include Microsoft Office Word, Excel, PowerPoint
• Experience marketing to Hispanic or Multi-Cultural consumers a plus