Brand Manager at Bimbo Bakeries USA | Irving, TX | $102K/yr – $143K/yr

Brand Manager

Irving, TX (On-site)

$102K/yr – $143K/yrMid Level4+ years expFull time

Posted 3 months ago

Job Summary

Own and execute brand and portfolio strategy, turning consumer, competitive, and KPI insights into growth actions across marketing, product, and sales, with cross-functional leadership and in-market activation.

Lead cross-functional brand planning and portfolio development, aligning senior marketing, R&D, sales, and finance on growth bets.
Translate KPI data into action plans that improve sales, share, profitability, and distribution, prioritizing short- and long-term opportunities.
Coordinate integrated marketing plans and go-to-market storytelling with Sales, Customer teams, and agencies, ensuring cohesive activation and impact.

Job Description

Responsibilities

Lead the development and execution of brand and portfolio strategies, in close partnership with senior marketing leadership and cross-functional stakeholders.
Own business performance by analyzing KPIs (sales, share, profitability, distribution, innovation performance) and translating insights into clear action plans. Identify growth opportunities through deep consumer, customer, and competitive analysis, informing both short- and long-term strategies.
Drive innovation pipeline development in partnership with R&D, Supply Chain, and Commercial teams, from ideation through commercialization.
Lead the development and execution of integrated marketing plans, including advertising, PR, digital, promotions, and in-market activation.
Team member of bi-weekly steering calls including Key Account, Bakery and Business Unit calls. Issue next steps/action plans accordingly.
Oversee consumer research and product scoring processes, ensuring insights inform strategic decisions and execution
Close collaboration and key team member of multiple strategic cross-functional teams including Sales, R&D, Manufacturing, Packaging, Finance, Purchasing, and agencies.
Lead budget planning and invoicing process in accordance with Finance.
Partner closely with Sales and Customer teams to develop compelling selling stories, presentations, and go-to-market strategies.
Willingness to travel, approx. 10-15%.

Requirements

Bachelor’s Degree in Marketing or a related field preferred. A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted.
4-5+ years of experience, CPG preferred.
Experienced in Social Media Marketing and analytics.
Excellent organizational and communication (written and oral) skills.
Strong analytical skills with the ability to generate business insights from diverse data sources and use that data to convey compelling selling stories/solutions for the sales force.
Computer skills and proficiency with MS Word, Excel, and PowerPoint.
Proficient in Syndicated data (e.g. Nielsen, Circana).
Working knowledge of marketing plan development and execution.

Preferred

MBA is a plus.

Benefits

Comprehensive Benefits Package
Paid Time Off
401k & Company Match

Bimbo Bakeries USA

3.1 Glassdoor

Have you ever started your morning with a Thomas’® English muffin or bagel? Or bitten into the perfect slice of Sara Lee® bread? Do you break open a fresh box of Entenmann’s® donuts at family gatherings? If so, you’re already a fan of Bimbo Bakeries USA – the powerhouse behind these iconic brands!Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 35 countries. Bimbo Bakeries USA employs 22,000 associates across the Country in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal.

Founded in 2016

Horsham, Pennsylvania, USA

11K employees (700 in marketing)

www.bimbobakeriesusa.com

51% recommend to a friend

58% CEO approval