Responsibilities Deliver corporate sales, profit margin, and EBITDA goals across a portfolio of directly managed brands; Led cross-functional teams for brand initiatives including new product launches, packaging changes, and cost-saving initiatives; Manage business analytics, forecasting, and planning; Develop and implement all consumer and shopper marketing programs; Efficiently manage all marketing and advertising budgets to achieve brand objectives; Develop long-term growth strategies; P&L ownership, including cost-improvement initiatives and linkage with the Trade Marketing team; Develop and execute annual marketing plans and 3-5 year strategic plans; Work closely with Sales Management to implement and analyze trade promotions; Analyze and monitor brand and category performance using internal (Brio) and external data (Nielsen and Spectra); Recommend designers and printers for new label/packaging designs and manufacturing; Recommend new product development and selection for the assigned brand.