Responsibilities

• Own and evolve the Pit Boss brand strategy (positioning, audiences, messaging architecture, brand voice) and ensure consistent application across touchpoints.
• Lead annual and seasonal integrated marketing planning for Pit Boss, including campaign roadmaps, launch calendars, and channel priorities aligned to business goals.
• Translate consumer, shopper, and category insights into clear strategies that differentiate Pit Boss and unlock growth opportunities.
• Partner with Product/Innovation to build and execute commercialization plans for grills, accessories, fuels, and innovations—ensuring clear messaging, claims support, and channel readiness.
• Write and own creative and integrated campaign briefs, aligning stakeholders on objectives, target, key message, and required deliverables.
• Serve as the cross-functional lead to ensure launches are retail-ready and consumer-ready (content, assets, messaging, training/support materials as applicable).
• Lead the cross-functional execution of Pit Boss campaigns across channels—ensuring a cohesive consumer experience from awareness through purchase and advocacy.
• Partner with the Social team to align creators, content, and community efforts to campaign priorities, messaging, and launch moments.
• Partner with the D2C team to align lifecycle messaging, site merchandising needs, and promotional moments to brand campaigns and product priorities.
• Collaborate with Ecommerce to ensure onsite content, landing pages, PDP messaging, SEO content, and campaign storytelling reflect the current Pit Boss strategy.

Requirements

• Minimum Education: Bachelor’s degree in marketing, Communications, Business, or related field (MBA a plus).
• Minimum Work Experience: 5–8+ years of progressive experience in brand marketing, integrated marketing, or consumer products marketing. Experience with durable goods, outdoor cooking, lifestyle brands, or CPG is a plus.
• Knowledge, Skills And Abilities
• - Strong brand strategy capability with proven ability to translate strategy into integrated execution.
• - Demonstrated cross-functional leadership and ability to influence without direct authority.
• - Excellent creative judgment; experienced in briefing and guiding agencies/internal teams through concept, design, and copy.
• - Strong project management skills and operational rigor across complex timelines and stakeholders.
• - Comfortable with performance reporting and turning data into decisions.
• - Working knowledge of e-commerce and D2C ecosystems; experience collaborating with CRM and social specialty teams.
• - Excellent communication skills (written, verbal, interpersonal); proactive and solutions-oriented.
• - Self-motivated, organized, accountable; able to manage multiple priorities and deadlines.

Preferred

• License(s) / Certification(s): Google Analytics and/or platform certifications (e.g., Google Ads, Meta) preferred.