Brand Manager- Angel's Envy

Coral Gables, FL (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive brand leadership for a luxury whiskey with cross-functional programming, owning strategy, advocacy, and measurement to accelerate growth.

  • Own brand strategy, cross-functional campaigns, and global toolkits.
  • Must-have: 4+ years in brand management or agency roles leading multiple marketing projects.
  • Standout: Luxury/beverage/experiential brand experience with budget ownership.

Job Description

Responsibilities

  • Develop Winning Strategies & Creative Excellence – Create iconic brand and growth strategies
  • Lead development of below the line strategy for the brand, working in partnership with Commercial, Customer Marketing, and Commercial Planning to define how Angel’s Envy shows up in the On & Off-premise.
  • Lead select consumer-facing activities, collaborating with multiple stakeholders such as Customer Marketing, Advocacy, Commercial, and external partners/agencies to deliver with excellence.
  • Serve as brand lead for advocacy and programming, working in partnership with Global Brand Ambassador, local ambassadors and internal stakeholders to develop strategy, manage programming, budgets, measurement and evaluation.
  • Lead joint planning with Sales and Commercial Planning & Activation teams, working with consumer insights and commercial analytics to identify opportunities and develop programs to drive commercial success
  • Serve as Inter-Agency Team Lead for year-round gifting tentpole programs, Kentucky Derby and evergreen occasions; leading full through-the-line execution.
  • Oversee the development of point-of-sale tools and a scalable global toolkit, ensuring alignment with Angel’s Envy’s luxury positioning and usability across markets.
  • Support the Commercial Planning & Activation Director with management and optimization of the Angel’s Envy Retail Specialist program, ensuring alignment with brand and commercial priorities.
  • Support the Senior Brand Manager on product and lifestyle photoshoots, contributing to planning, coordination, and execution of creative assets for use across owned and operated channels.

Requirements

  • Bachelor’s degree in marketing or related field required; MBA is ideal and preferred.
  • 4+ years of experience in brand management or agency experience leading multiple marketing projects.
  • Experience in spirits, beverage, fast moving consumer goods business, lifestyle brands or at an experiential agency; luxury brand experience preferred.
  • Experience in multiple disciplines (e.g. advocacy, POS Marketing materials, social, media, Analytics, commercial)
  • Fundamental understanding of profit drivers and a commercial-focused approach to brand planning.
  • Ability to analyze information (e.g. Nielsen data) including understanding the competition and category for reports, presentations, insights, recommendations and problem solving to grow the brand.
  • Passionate, innovative, and creative marketer with consumer-first orientation.
  • Founder’s mentality: well organized, independent thinker, capable of multitasking, ethical and professional.

Preferred

  • MBA is ideal and preferred.
  • luxury brand experience preferred.
  • experience in spirits, beverage, fast moving consumer goods business, lifestyle brands or at an experiential agency.

Benefits

  • Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families.
  • Compensation, Paid Time Off & Retirement: Competitive Pay Package
  • Retirement/Pension Plan
Bacardi logo

Bacardi

Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 8,000, operates production facilities in 10 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn, Instagram, and Twitter.

Pembroke, Pembroke Parish, Bermuda
8.2K employees (966 in marketing)